Rachel Louie Butterworth

Rachel Louie Butterworth

Creative copywriter/ WriterLondon, United Kingdom
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Connections
THE MASONS
Giorgio Gremigni
Aries Moross
Rachel Louie Butterworth

Rachel Louie Butterworth

Creative copywriter/ WriterLondon, United Kingdom
About me
I'm an enthusiastic wordsmith with 6 years experience in mobile, digital and curiosity. I thrive on creative company and am always looking for new projects to sink my teeth into.
Projects
  • Skype Mobile Banners
    Skype Mobile BannersSEAT had an opportunity to advertise in Skype for Android so I helped concept an interactive banner ad. I wrote some relevant and engaging copy enticing users to explore product features. It worked a charm as click through rates and dwell times achieved twice the benchmark.
  • Move to the Beat
    Move to the BeatGlobal campaign for Coca-Cola's London Olympic Games 2012. I was part of a small knit creative team that worked on the strategy and creative for the mobile activation. Our efforts paid off when the campaign won a Bronze Cannes Lion for Best Integrated Campaign led by Mobile.
  • Another_Space
    Another_SpaceI worked on the web copy for the new gym concept Another_Space. They enjoyed the tone of voice so much that I now write their upcoming blog content and weekly CRM emails.
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Work history
    Freelance Creative Copywriter
    I'm always on the lookout for new clients to build relationships with. I'm happy to work with teams on site, or from my cosy home office.
    Copywriter
     - 
    Five glorious years spent working my way from junior to senior copywriter amongst an inspiring and forward thinking team. As a small agency I was central to the creative team, working with an art director to concept ideas for global campaigns and also handled all copy coming through the agency. I was often involved in strategy and learnt to fully understand the importance of a solid strategic framework. Despite the agency's size, we worked with big brands on huge campaigns. For the London 2012 Olympic Games I worked on a global mobile activation for Coca-Cola that was awarded a Bronze Cannes Lion. In 2015 I left the agency to go freelance, and still work closely with them as clients. Clients: Coca-Cola, SEAT, ADT, Vodafone, Powerade, Samsung
Skills
  • Advertising
  • Writing
  • Copywriting
  • Editing
  • Blogs
  • Creative
  • Web Content
  • Word
  • Tone of Voice
  • Content and Media Writing
  • Copywriting
Education
    English Literature
     - 
Awards
    Bronze Cannes Lion
    I worked on the strategy, planning and creative for the mobile activation of Coca-Cola's global campaign for the London 2012 Olympic Games; Move to the Beat. It involved a huge SMS campaign that was activated in 44 markets. http://bit.ly/29mRPa8