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Annalect is OmnicomMediaGroup's data & technology arm that provides advertisers with a data driven marketing strategy, powered by a connected system of technology, tools, consultants and activation. Within the team, I am focused on the strategic leverage of diverse types of data within advertising and marketing campaigns and the possibilities that a data management platform can offer to activate these data sources for a wide range of brands.
Full-time marketing internship with the DoubleClick Benelux team. DoubleClick provides a full stack of online advertising management and serving solutions, helping customers execute their digital media strategy more effectively and efficiently. In my time here, I have conceptualized and built a marketing agenda that informs and engages (prospective) customers of the Benelux through gathering insights and developed several marketing materials to be used as collateral by the team. This project has meant an immersion in the complex technology behind online advertising and the changes that are evolving the way marketers buy and manage their online ads through programmatic methods.
In a rotating internship with a US children's book publisher between several divisions I've gotten to understand the daily functioning of and communications between these divisions and how efficiency and synergy is optimized for the organisation as a whole. Scholastic Book Fairs is a company with individuals that are highly dedicated to their purpose of connecting children with books. Being the first intern and without a predetermined program, I was received as a part of the team, being able to share my input and resulting in responsibilities such as copywriting, producing marketing materials, analyzing and reporting marketing research, detracting and presenting insights, assisting in internal communications and setting up a new social media tool.
8.3 / 10 GPA (First Class) During my Master's studies, I took on the role of president of the Marketing Association for a year, where I took charge of strategy and policy development, its roll-out into short-term objectives, coordinating these and the overall representation of the board and the association as a whole. I decided to fully dedicate myself to this role and extend the completion of my Master's to a second year.