I'm a Lead Creative & Art Director with extensive e-commerce experience for beauty and lifestyle brands. Now transitioning into a freelance career after 10+ years in house, my expertise lies in creative strategy, concept development, art direction and digital design for multichannel campaigns and product launches. Both creative and commercial, I am passionate about designing beautiful, usable brand experiences and have a particular interest in creative team building and localised visual strategy for emerging markets.
Work history
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Creative LeadFreelance
United KingdomFull Time
I collaborate with beauty, fashion, and lifestyle clients to help shape their brand identity and social visual strategy. Working from concept to completion, I take a hands on approach in delivering visual assets for 360 brand marketing campaigns and product launches providing support with:
Branding • Art Direction • Creative Concepts • Digital Design • UI • Pitch Presentations • Model Casting • Storyboarding • On Set Direction • Model Shoots • Still Life Shoots
Senior Creative ManagerBeauty Bay
- Manchester, United KingdomFull Time
Overall accountability for setting creative direction, managing annual department budget and leading a team of art directors, designers, photographers, retouchers and producers to create visual assets for major business projects including:
• Brand marketing campaigns, including ATL and bVOD advertisements
• Product branding for new ranges, seasonal collections and third party/influencer collaborations
• Global trade activations, including localised content for EMENA regions
• Editorial website, app and email templates
• Press and POS
+ Show more
Skills
- Art Direction
- Digital Design
- Creative Direction
- UI Design
- Project Management
Education
(BA) Fashion Image and IllustrationUniversity of The Arts London (UAL)
- London, United Kingdom