Rachel Smith

Creative Partner & Owner London, United Kingdom
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Rachel Smith

Creative Partner & Owner London, United Kingdom
About me
Owner, Creative Partner at '& SMITH' www.andsmithdesign.com
Projects
  • COWORTH PARKCoworth Park Identity and collateral for a 5-star country hotel Part of the Dorchester Collection, Coworth Park is an English country house hotel with a difference – instead of flock wallpaper and dark wood you’ll find an altogether fresher, quirkier experience. We created a full identity package ranging from top line branding for the hotel, its restaurants and spa, to maps, placemats, in-room collateral, signage and everything in between.
  • LUX* Resorts & HotelsLUX* Resorts & Hotels Identity and collateral for 5-star resort group LUX* Resorts – formerly Naiade – has five properties in Mauritius, Réunion and the Maldives. We were involved in the project from an early stage, working on strategy, naming and operational ideas, helping to create a lighter, brighter holiday concept. With its relaxed, iPhone style photography, the identity celebrates the colour and energy of island life; it continues to roll out across brochures, websites, room directories,
  • Dorchester CollectionDorchester Collection Branding for a luxury hotel group Not to be confused with its namesake (a car showroom in a sleepy Dorset town), Dorchester Collection is a luxury hotel management company with nine iconic hotels scattered liberally among the world’s finest cities. Retaining the individuality of each hotel, the design palette helps us to combine Dorchester Collection's core brand colour, black, with colourful glimpses from the identity of each hotel – a bit like a luxury rainbow.
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Projects credited in
  • Hotel EdenWe wanted people staying at Hotel Eden to feel like they are stepping into a stylish Italian living room. Taking inspiration from the colours of Roman architecture we stayed true to its heritage and made it feel modern at the same time with a range of patterns inspired by different elements of the city. We brought the streets of Rome though the hotel doors.
  • Ella CantaSuperstar Mexican chef, Martha Ortiz, has brought her celebration of Mexico to London. Working with Martha, & SMITH named and created a brand for Ella Canta (Spanish for ‘She Sings’), which aims to deliver the beauty, colours, stories and spirit of modern Mexico to London. Using ‘We Eat Colour’ as the strapline, the brand and identity plays with Martha being both an artist and a curator. Each dish is a masterpiece, full of narrative and colour. Like a modern art gallery, Martha’s menu will chang
  • Liberty London& SMITH designed the identity and packaging for Liberty London’s first British food range, which launched at the beginning of September 2017. The designs featured the work of 14 illustrators on over 50 products displayed in their own dedicated area on the ground floor of the store, the Liberty London mini British Food Hall. In a quest to find small and unique food producers, Liberty London returned to its founder Arthur Lasenby Liberty’s mission of travelling the British Isles to unearth produce
  • AYEMWe named and branded this inventive start-up brand from scratch, using playful, approachable illustrations and a colourful palette. We steered away from anything too ‘sciency’, as AYEM – a little breakfast pot made with Protein and Omega 3 – is a food, not a shake or powder. Illustrator - Beth Walrond
  • LIBERTY LONDON& SMITH has designed the identity and packaging for Liberty London’s first British food range, which launched at the beginning of September 2017. The designs feature the work of 14 illustrators on over 50 products displayed in their own dedicated area on the ground floor of the store, the Liberty London mini British Food Hall. In a quest to find small and unique food producers, Liberty London returned to its founder Arthur Lasenby Liberty’s mission of travelling the British Isles to unearth pro
  • ELLA CANTASuperstar Mexican chef, Martha Ortiz, has brought her celebration of Mexico to London. Working with Martha, & SMITH named and created a brand for Ella Canta (Spanish for ‘She Sings’), which aims to deliver the beauty, colours, stories and spirit of modern Mexico to London. Using ‘We Eat Colour’ as the strapline, the brand and identity plays with Martha being both an artist and a curator. Each dish is a masterpiece, full of narrative and colour. Like a modern art gallery, Martha’s menu will ch
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Work history
    Creative Partner & Owner& SMITH
    We're & SMITH. We're a design agency. We think great design helps people find their way to your door. We've put towns on maps, made library music cool, attracted guests to hotels and created a magical world for a unique sweet shop. As you can see we work on a real mix of projects with lots of very different clients. We do identities, websites, brochures, packaging, books, signage, posters and more. We’re a small studio, which means we’re always around for our clients. And because we don't believe in middlemen, you'll work directly with our designers from day one. At the moment, alongside Rachel and Dan (our creative partners) we’ve got four designers – Jo, Jordan, Lizzie and Susan – and thankfully a super organised studio manager, Aimee. You’ll find us working away in an old piano factory in Stoke Newington, London. If you’d like to find out more about how we can work together, please drop us a line.
    DesignerPentagram
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Skills
  • Branding
  • Corporate Identity
  • Art Direction
  • Typography
  • Design
  • Logo Design
  • Graphic Design
  • Ideas
  • Creative Design
  • Package Designer
Education
    Graphic Design
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