About me
Creative and ambitious Head of Marketing, with a true passion for Sport, Fashion and Travel. Highly motivated and energetic character, experienced in making a positive contribution to business performance through expertise that covers trade marketing strategies, city attack campaigns, consumer journey strategies, social media and influencer strategies, celebrity partnerships and multi-channel strategies. Recognized for exceptionally strong leaderships skills that are utilized to drive results and growth of both organizations and individuals.
Work history
Senior Brand Marketing ManagerTOPSHOP TOPMAN
- London, United KingdomFull Time
Senior International Marketing Manager
I am responsible for directing the marketing strategy for all Topshop markets outside the UK, creating cut-through by developing market specific multi-channel marketing plans focused on building brand awareness, brand equity, brand positioning in combination with an always on content strategy catering to International customers.
Global head of channel marketingScotch & Soda
- Amsterdam, NetherlandsFull Time
Global Head of Channel Marketing (July 2015 – July 2017)
• Headed up all marketing efforts across all consumer touchpoints.
• Lead media strategies for all global channels.
• Member of marketing leadership team.
• Played a key roll in the creation of cross channel marketing communications stories that both highlight product
categories and act as traffic driving activities.
• Developing strategic country level marketing plans shaped to drive business performance and brand awareness
within the European landscape.
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Skills
- B2C Marketing
- Brand Messaging
- Digital Marketing
- Strategic Marketing
- Department Leadership
- Trade Marketing
- Brand Activation
- Budget Management
- Agency Management
- Social Amplification