Radhika Radia

Marketing Executive


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  • Events
  • Marketing PR
  • Direct Marketing
  • Email Marketing
  • Market Research
  • Marketing Strategy
  • Communications

Work history


Marketing Executive

Cheevers Howard

Apr 2015
  • Cheevers Howard is a property restoration, refurbishment and construction business focused on the high-end prime central London residential market. • Conducted independent in-depth market research and analysis in construction, property and wealth markets and developed the strategic marketing plan for the business. • Custom built, configured and implemented Salesforce as a customer relationship, pipeline and sales management system. • Generating, approaching, pitching and developing partner relationships and leads across numerous verticals. • Responsible for management of all aspects of after-sales service and client satisfaction. • Responsible for organising corporate entertainment and hospitality.



Rasa Projects

Aug 2014 - Mar 2015
  • Rasa Projects is an independently managed appraisal, market analysis and advisory firm, specialising in Modern and Contemporary art from India and Pakistan. • Sourced unique artworks from India and Pakistan, and designed, built and marketed website for online art advisory and e-commerce. • Led negotiations on acquisitions and investments on behalf of private clients and charities. • Coordination of shipping, import and installation of artworks.


Sales & Marketing Assistant

Pace Gallery

Mar 2011 - Jul 2014
  • Pace Gallery is a leading modern and contemporary art gallery representing more than 70 artists and estates, with galleries in New York, London, and Beijing. Joined from the company’s inception and prior to the business launch in London. • Accountable for the gallery’s internal relationship with five globally successful artists, managing contracts, incoming and outgoing consignments, loans, payments and exhibitions. • Developed and executed targeted marketing, sales and public relations strategies for each artist. • Researched and prepared detailed market reports and price analysis on individual artists, art works and auction results. • Created and analysed data to aid top client targeting and outreach. • Coordinated sales and after-sales agreements of artworks up to the value of £3m. • Project managed from concept to conclusion the creative and logistical schedules and budgets of exhibitions and international art fairs. • Organised high-profile dinners, gallery events, and opening receptions for artists, collectors, curators and journalists. • Custom built, designed, implemented and managed Salesforce and trained the company on the system, for managing leads, opportunities, sales, and client relationships. • Developed and implemented the IT and Communications infrastructure and networking across all London galleries and offices. Website content management, HTML coding and website design.



History of Art

Birkbeck, University of London

Aug 2014 - Aug 2015


    Spanish and Italian

    University College London

    Aug 2006 - Jul 2010


      40 Points

      St Helen’s School

      Aug 2004 - Jul 2006
      • International Baccalaureate