Rafael Hernandez

Rafael Hernandez

Art DirectorLondon, United Kingdom
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Rafael Hernandez

Rafael Hernandez

Art DirectorLondon, United Kingdom
Projects
  • Art Direction of Summer Fashion Campaign for ATL and BTL
    Art Direction of Summer Fashion Campaign for ATL and BTL
Work history
    Hearst Magazines UK logo
    Hearst Magazines UK logo
    Art DirectorHearst Magazines UK
    London, United KingdomFull Time
    My responsibilities include... ● Creative art direction of UK's bestselling high-street fashion brand. ● Taking client briefs and developing concepts for fashion campaigns building brand credibility. ● Creating and developing presentations using mood boards. ● Fully conceiving ideas with sketches and mood boards with lighting, photography, hair & makeup, locations or studios. ● Presenting the ideas to the clients. ● Attending to product selection and model fittings. ● Casting models, adults and children. ● Art directing fashion photo shoots. ● Dealing with productions in the UK and abroad, gathering the best possible creative talent within the budget: photographers, stylists, hair & makeup, set designers or location scouts. ● Reeceing locations. ● Leading a team of creatives to develop art direction and graphic language seasonally across photography, developing multi channel style guides. ● Collaborating with external suppliers, partners and agencies to ensure consistence in quality. ● Overseeing artwork to achieve consistency across platforms/formats: online, in store POS, press and multi channel above and below the line advertising, large format, special events. ● Building and managing a team of in-house designers and freelancers. ● Dealing with repro and making sure the creative work is colour corrected to best possible standards for each channel. ● Adapting the brand vision to an international and global market.