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Duties: Ensuring timely high quality imagery of still life and editorial shoots for an array of luxury to high street clients. Styling mannequins, table top and overhead shots for E-Commerce and styling models for editorial shoots. • I have extensive knowledge on the production aspect of E-Commerce and editorial shoots • Construction of E-commerce and editorial sets • Time management - ensuring daily shot counts are met to the highest standard • Styling mannequin, table top, over head and hanger shots for E-Commerce • Creating a professional environment for clients and models on shoots
Duties: Developing and implementing marketing strategies; artwork design; content development; direct and indirect customer advertising; market analysis; sales performance monitoring; social network development; campaign development and implementation; national tactical/trend analysis; store presentation; analysis of “Retail Eyes”; customer complaints resolution. • Improved seasonal Liberty magazine content by encompassing fashion, beauty and accessories divisions, which in turn augmented magazine circulation by 15% over 10 month period • Liaising with the international sales team regarding weekly sales figures and required • stock in accordance with a budget • Meeting set KPIs • Delivering a highly bespoke customer service experience • Monitoring stock and deliveries • Enhanced web layout, which led to greater customer satisfaction increasing the click through rate and achieved a record number of online customer transactions • Managing marketing interns and developing their knowledge and experience within the business • Effectively led several marketing initiatives to deliver business objectives by actively engaging with all departments • Developed and deployed a proactive monthly marketing calendar, based on market & trend analysis • Organising efficient sample booking, send outs, returns and movement, forming new and improving existing client and customer databases • Developed a social networking strategy that created proficient synergy between various social network platforms • Delivering a highly bespoke customer service experience • Working with merchandising team to maximise and capture global sales through strategic analysis • Developed Liberty taxonomy and SEO • Managing KPI’s and delivering timely reports to push sales across the business
Duties: At Amplify I specialised in launching Sony Playstation product through web and digital opportunities and PR events. Implementing social media strategy, web and print advertising and blogger outreach, with the aim of gaining the interest of the digital community. • Conducting one-to-one press, client and consumer appointments building brand and product awareness • Liaison with nationally circulated print titles for timely advertising • Managing Industry events with consumers, press, game programmer’s, designers and developers • Increasing public outreach and followers on a daily basis across all social media platforms