Freelance Brand Designer & Art Director based in London
I collaborate with illustrators, photographers, copywriters, videographers, and web designers, thus being able to offer a wide range of services to my clients.
My mission is to help small to medium size businesses make an impact through smart design solutions.
Available for collaboration.
Projects
- T-Grooming Visual IdentityFashionable visual identity for the first venture in grooming, combining retro-inspired engraved illustrations with contemporary minimalistic logo, sleek typeface, bright colour palette, and conceptual product photography, with the ultimate mission to create a relatable brand image for a wide target audience while standing out in an over-saturated market through distinctive packaging and marketing solutions.
- Pantone Universe x SmileyThe Pantone Universe x Smiley collaboration launched exclusively in the Summer of 2015 at the fully dedicated pop up in Boxpark – bringing together the world’s happiest brand and the king of colours. Collection comprised a complete range of minimal, yet super vibrant beachwear for men and women followed up with the launch of a ‘colette Blue’ limited edition available exclusively at famous concept store in Paris.
- AIZNIC Brand IdentityThe Brief - Cinzia, a young Milan-based tailor about to start her new business, asked my help to build a brand able to stand out in the overcrowded fashion marketplace while incorporating her original vision: people-focused bespoke garments empowering and uplifting today’s women and men.
- Curry ParadiseIndian food plays a central role in the identity for this Brixton’s independent brasserie, as 3 key ingredients in the local cuisine are turned into powerful visuals by magnifying them and experimenting with contrasting backgrounds. A straightforward logotype, evoking classic architecture and traditional lettering, emphasises Indian conservative values to keep the brand relevant to its customer, while targeting a younger audience with its hip design. Gill Sans, a modern font paying homage to E
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Work history
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Senior Brand DesignerMakgrafix
London, United KingdomFreelance
I provide art direction, brand strategy, and graphic design for start-ups and established brands alike: in-depth market research and benchmarking, concept creation to full identity
development, bespoke designs for effective product presentations and pitches.
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Founder and Graphic DesignerMakgrafix
London, United KingdomFreelance
Under my own venture I worked with clients across a variety of product categories, offering design services including identity design, brand manuals, look books, packaging, and POS.
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Skills
- Print Design
- Logo Design
- Visual Identity
- Branding Identity
- Exhibition Branding
- Art Directon
- Brand Collaboration
- Packaging Design
- Apparel Design
- Editorial Design