More than 16 years of strong foundation in creative design working with a wide range of projects including illustrations, branding, advertising, photography, printing, social media and websites from concept to final production. I am trend savvy, observant and passionate for innovation. My inspiration comes from everyday experience and my very multicultural heritage. I rather believe I create content for life, not only for work.
Working closely with the editorial manager and the senior designer to refresh one section brand, based on a large members research. Such extensive job reduces the Scouts palette of colours from 59 to 12, saving printing turnaround time, reducing costs and creating a more consolidated brand. As a member of the Creative and Marketing team I also produced corporate and promotional materials for use across the Association, liaising with printers to successfully deliver, in a period of 2 full years, up to 2 million printed materials - which saved 20% of the marketing annual budget. I am also responsible for brainstorming ideas with the creative team and delivering the social media design, reflecting a higher user engagement. Figures increased on Twitter from 4,000 to 55,000 followers and on Facebook from 12,000 to more than 141,000 followers over 2 years.
I was a member of the Portal Educacional’s initial team that had 500 monthly visitors in Sep/2000 but reached the mark of 2,500,000 visitors per month in 2005; My role was to integrate the marketing and planning areas of the portal, creating projects for Internet campaigns. Implemented the schools basic procedures into web applications. Designed layouts for partner schools and other companies that were part of the Group.
Advertising and Design
The Scout Association April 2015 Exceptional Award in recognition of outstanding contribution to the creative team using animation work: singlehandedly reached out 600,000 viewers on social media. A 1500% increase engagement.