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Raluca Paraschiv

Business Development Executive

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About me

Marketing professional with an events focused skill set. Lover of design, architecture and music.


  • Events
  • Marketing PR
  • Brand Management
  • Email Marketing
  • Events PR
  • Market Research
  • Marketing Strategy
  • Communications
  • Excel
  • Illustrator
  • Indesign
  • Powerpoint
  • Word

Work history


Business Development Executive


Jul 2016
  • London, UK
  • Full Time
  • Project management: End to end management of pitch process Key project lead on new business and support to Managing Director Business development: Reported monthly updates for heads of department meetings and general inter-agency business meetings Developed and implemented a pitch process Developed a new business strategy based on company sales targets Researched and prospected leads for corporate relationships and set up discovery meetings Set up launch of new agency positioning and managed the event delivery Client work: Evaluated the entire partnerships & sponsorships activity for Bentley, created a selection criteria and proposed a 3 year partnerships strategy to be rolled out from 2017 Delivered a CSR initiative for Nike Influencer marketing proposal for South West Trains Experiential proposal for Comedy Central Wrote award entries for HTC delivering 6 shortlists and 5 wins at industry events in 2016


Marketing Assistant

Omnicom Media Group UK

Apr 2015 - Jun 2016
  • Full Time
  • Events: Delivered 10 business conferences in collaboration with tier 1 media partners (Google, Twitter, Guardian, ITV) Managed all internal and external communications for the above mentioned Managed relationships with key stakeholders and suppliers and ensured timelines and budgets were respected Managed the creation of supporting event collateral Organised photo shoots, away days and meetings for senior management Business development: Assisted in all stages of the pitch process on over 10 successful pitches (local and regional) Built and presented business reports to key company stakeholders Hosted monthly status meetings with regional teams to ensure consistency of communications and collaboration Marketing: Delivered a new company website, managing key stakeholders, creative teams, budgets and timelines


Marketing Assistant


Oct 2014 - Mar 2015
  • London, UK
  • Internship
  • Managed company blog and increased rate of publication from 1 post/week to 3 posts/week Wrote 3 award submissions (100% shortlisting rate and winning 1 Bronze at British Media Awards 2015) Hosted workshops on brand communications guidelines with international teams (NORAM, EMEA, APAC) Developed and implemented an email marketing strategy resulting in organic growth of business Implemented a marketing events calendar to support business development teams Created a new suite of marketing collateral alongside the creative team Managed all internal communications Organised product shoots (photo and video), away days and board meetings, managing budgets and suppliers


Business Developer

Emocial Ltd

Apr 2014 - Oct 2014
  • Internship
  • Managed a for a portfolio of 3 clients (retail and luxury) Managed internal resource for delivery of email campaigns as per agreed timelines Built reports using Google Analytics software and email marketing platforms Presented reports to key stakeholders and clients Delivered approx. 100 successful email campaigns Developed a suite of marketing collateral to support business development Set up and managed agency social channels Implemented a client newsletter Developed a 3 year event marketing strategy to support business development


Event Coordinator

The Mission

May 2012 - May 2013
  • Bucharest, Romania
  • Full Time
  • Managed media relationships, VIP guest-lists and press/VIP tickets for 3 music festivals (1000+) Delivered over 30 club nights (managing budgets, creative, invitations and booking artists)



MSc Marketing Communications

University of Bedfordshire

Sep 2013 - Jun 2014
  • London, UK



Academy of Economic Studies

Sep 2010 - Jun 2013
  • Bucharest, Romania