About me
A passionate leader with 17 years of senior marketing management, brand communications and advertising experience with a recent focus on international roles and extensive time spent all over the UK and CIS countries. Industries of expertise include Telecoms, Consumer Electronics, FMCG and world leading creative and communication agencies. P&L and ROI responsible as well as management of budgets exceeding $15m. In marketing communications, placing major role to innovative approach, out of the box thinking and consumer engagement tools using innovative ATL, BTL and Digital platforms (using latest digital tools). Consider my team’s motivation, development and growth as the highest priority in my personal success. Have extensive experience of working at senior level positions at both client and agency side.
Fluent in English, Russian, Azerbaijani and Turkish with ability to work and live anywhere in the world with no visa restrictions due to British nationality.
Work history
Director of Marketing Communications
Baku, AzerbaijanFull Time
• Reporting to CMO, responsible for Brand & Advertising, Digital and Digital Support unit.
• Development of quarterly and annual marketing communication (marcomm) strategies.
• Setting annual Marcomm budgets based on set and approved product roadmap.
• Liaising with company’s key stakeholders (Product & Services, Procurement, Sales, Finance, HR, Legal, Audit) to ensure consistent communication deliverables based on overall company strategy.
• Management of 3 direct reports and 15 team members.
Head of marketing and retail
- Baku, AzerbaijanFull Time
• Steering regional business of sales and marketing tactics of retail Mobile, Audio / Video and Home Appliances categories and other consumer electronics products in Caucasus region (Azerbaijan, Georgia).
• Responsible for Brand comms, digital, BTL, Media placement (TV, Radio & Digital), PR, events activities for both countries.
• Weekly marketing and retail activities reporting to Regional President and HQ (Seoul).
• Close control and management of marketing teams and agencies in Baku and Tbilisi by distant management and monthly Tbilisi office visits.
• Quarterly retail and communications marketing planning, stores renovation and execution in both countries, including retail display, adaptation and field force management.
• By close working with Sales HoDs, creating annual marketing and budgeting strategy and plan for each category and each product for Azerbaijan and Georgia market and effectively executing it.
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Skills
- Digital Maketing
- Marketing Communications Strategy
- Art and Creative Direction
- Retail Marketing
- PR
- ATL Advertising
- BTL
- Adversiting
- Agency Management
- Managing Teams