About me
Copywriter and cartoonist, with over 6 years of experience in advertising, publishing and the creative arts put together. I independently run The Tap (thetap.in) and take up copywriting, illustration and brand storytelling projects. Everyone's got a story to tell and I help make yours unforgettable.
Projects
- Branding/Copy: GatiClient: Gati, one of the largest logistics companies in India.| Agency: JWT Mindset, Hyderabad | I worked extensively on Gati’s campaigns (print, outdoor and digital). I had the opportunity to take ownership of their brand voice. My work included posters, hoardings, speeches, presentations, emailers and infographics. Here is some of the posters I wrote (unfortunately, a lot of the internal branding work cannot be showcased here).
- Illustrated story of paddyThis visual story was done for Sree Gopal Rice Mill, West Bengal, who were looking for an an illustrated story about the journey of rice – step by step, from the paddy field to a plate. I developed the script and the illustrations in the form of a comic strip that was printed around the rice packets.
- Website Copy/Content: MedvarsityClient: Apollo Hospitals, one of the largest groups of hospitals in India | Agency: JWT Mindset, Hyderabad | Medvarsity, an online medical education portal, approached us for a new website design with a focus on user experience and easy navigation. The look we created combined elegant design and clean copy, a neat menu and and strategically-placed call-to-action buttons. The copy was my baby, and it was soul-satisfying to carefully chisel and shape the mountain of content we received. Working website: www.medvarsity.com
Work history
K
K
Senior Content Marketing ManagerKolabtree
London, United KingdomFull Time
At Kolabtree, I take care of content marketing across channels with the aim of increasing our visibility and reach. I create content for and run the Kolabtree blog, our social media campaigns, emails & newsletters, lead generation activities, web pages and publication partnerships. I have a strong grasp of SEO and UX and a good understanding of writing copy tailored to user journeys.
Freelance Copywriter & Cartoonsit
-Take up copywriting and branding projects from organisations
-Run a comic strip online; manage the website; design merchandise
=Work with organisations and individuals to express their stories through comics/illustrations
-Write travel stories; published in Yahoo! Travel, Mint and The Better India, among others
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Skills
- Advertising
- Communication
- Illustrator
- Copyediting
- Travel Writing
- Copywriting
- Visual Storytelling
- Comic Strips
- Cartooning
- Editing Proofreading
- Writing Communication
- Social Content Strategy
- Content SEO Social
- Content Social Media B2B B2C Law Business
- Content Copywriting Digital Blogging Creative
Education
Certificate Course IN Entrepreneurship
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A three-week course on entrepreneurship and management, with a focus on women in startups and business
Biotechnology
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A four-year engineering course, majoring in biotechnology
Awards
Speaker
Speaker, Ignite Talks, WPP Stream India 2015
-Gave a talk about visual storytelling at a global WPP conference
Speaker, LitFest 2015, IIM Kashipur
-Spoke to management stories about the importance of simplicity in communication
Speaker and workshop conductor, Comic Con 2012 India
-Held a workshop on 'Less is more' with Comic Con 2012 in Hyderabad, India
Young Star
Awarded 'Young Star' under 30 by WPP; selected to attend Stream India 2015
http://wppstream.com/events/stream-india-2015/wildcard/