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• Project Lead and Brand Guardian on the Alien franchise. Overseeing all packaging, marketing, merchandise and web materials on a global level for this IP. • Had a higher responsibility in managing my own projects, from concepts, design, localisation and print production. • Oversaw and mentored junior designers on creative projects. • Applied and extended brand identity ensuring they were being adhered to internally as well as externally by studios, territories and third parties. • Scheduling and achieving planned dates for all Creative Services deliverables and ensuring regular communication to territory teams as well as relevant members of the Creative Services and Marketing teams • Supporting the Studio Devs, Brand Managers and Brand Director to positively influence and further develop brand campaigns. Games: Alien: Isolation (Standard, Nostromo, Ripley and Steelbook Editions), Company of Heroes 2 (Standard, Red Star and Commander Editions), Hatsune Miku Project DIVA F 2nd, The Typing of the Dead Overkill, ...
• Controlled multi-titled licensed IP's such as the Alien Franchise and the London Olympics, managing work load for approvals and submissions ensuring licensor's needs were met as well as ours. • Liaising with internal/external creative studios and partner territories to deliver localised versions of all final retail packaging SKU’s and marketing promotional assets. • Created Style Guides and Brand Identities from concept to completion. • Maintaining a clear and consistent design vision for each game. Games: Aliens: Infestation, Aliens: Colonial Marines (Standard, Limited and Collector's Editions), Crush 3D, London 2012: The Official Video Game of the Olympic Games, Rhythm Thief & the Emperor's Treasure, Sonic Dash, Sonic Generations, Sonic Styleguide, The Cave, Virtua Tennis 4, Virtua Tennis 4: World Tour Edition.
• Artworked packaging for SEGA's forthcoming game titles; generating ideas for layouts and solving creative problems. • Worked on licensed games such as Marvel and the International Olympic Committee. • Constant communication with Brand Managers and Printers to ensure assets were delivered for each creative task. • Worked closely with PD and QA to ensure that printed elements of the product were delivered on time and correctly. • Setting up tracking documents for all translation SKU’s and elements. Archiving and catalogue storage of assets. Games: After Burner Climax, Alpha Protocol, Aliens vs. Predator (Standard and Hunter Editions), Bleach: Dark Souls, Bleach: The 3rd Phantom, Dreamcast Collection, Pictoimage, Iron Man 2, Mario & Sonic at the Winter Olympic Games, Phantasy Star Portable 2, SEGA Mega Drive: Ultimate Collection, SEGA Mega Drive Classic Collection (5 separate volumes), Sonic and the Black Knight, Sonic Chronicles: The Dark Brotherhood, Sonic Colours (Standard and Limited Editions), Sonic Unleashed, Stormrise, Super Monkey Ball 3D, Tournament of Legends, Wacky World of Sports, Valkyria Chronicles II, Vancouver 2010: The Official Videogame of the Winter Olympic Games, Virtua Tennis 2009, Yakuza 4.
• Created graphic and advertising assets to support brand activities across multiple platforms in UK and Europe. • Converted U.S. game packaging into European standards across all platforms. • Designed packaging and advertising materials, provided initial concepts/ideas to final creation. • Europeanised and re-sized advertising material. • Co-ordinated with printers on final artwork for printing, proof read final artwork and resolved any print issues. • Maintained good eye for detail, sometimes staying long hours for project completion and resolved creative problems. • Liaised with first-party publishers, and European distributors, collated submissions for approval and took in amends. • Gained valuable experience by working alongside a very well-respected creative team. Games: Aqua Teen Hunger Force Zombie Ninja Pro-Am, Blacksite: Area 51, Cocoto Racer, Cruis’n, Fosters, Game Party, Hour of Victory, Myst, NBA Ballers, Rise and Fall, Stranglehold (Standard and Collector's Editions), Touchmaster, Ultimate Mortal Kombat, Unreal Anthology, Unreal Tournament III (Standard and Collector's Editions), This is Vegas, Wheelman.
Year 1: Graphic Design & Advertising (Advertising, Graphics and Illustration) Years 2 and 3: Chosen discipline: Advertising.
Graphic Design, Fashion/Textiles, Fine Art and Photography.