Projects credited in
- Greggs Vegan Sausage Roll LaunchGreggs' marketing team has acknowledged that the launch of its divisive vegan sausage roll has tapped into a very British “cultural moment” after setting social media alight and igniting the ire of Piers Morgan. Neil Knowles, digital brand manager at Greggs, talked The Drum through the campaign developed by the baker’s in-house marketing team and agency partners, Havas PR and Splendid Communications. The brief was to launch the product as ‘premium and desirable’ and tap into 'Veganuary' as cons
Skills
- Events
- TV
- Apparel
- Photoshop
- Visual Merchandising
- Public Relations
- Creative Writing
- Image Generation
- Social Media Communications
- Content Research
- Copywriting
- Adobe Indesign
- Microsoft Office
- Account Management
- Content Generation
- New Business
- Events PR