Raphaelle Thibaut

Marketing Manager

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  • LocationLondon, United Kingdom

Projects

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Skills

 

  • Advertising
  • Digital Media
  • Events
  • Marketing PR
  • Branding
  • Creative Event
  • Composing
  • Email Marketing
  • Social Media Marketing
  • Event Organisation
  • Event Planning
  • Social Media
  • Composing for Screen
  • Social Media Digital Strategies
  • Social Media Content Management

Work history

Currently

Social Media Marketing Consultant

Freelance

Aug 2015
  • How I can help you Develop a bespoke strategy and create a comprehensive social media marketing strategy that will get you results that positively affect your bottom line depending on your audience and goals. Audience Help you to know your audience and building case studies: demographics of who you’re trying to reach, including age, location, gender, interests. Competition Competitor analysis and benchmarking: what they do well online that you might want to mimic. Optimization Choosing platforms based on where your audience hangs out online, and finding what you’ll include or how you’ll tweak them if they already exist. Content Create relevant content to cut-through the noise and get clicks throughs and voice the tone you’ll use to share your message. Optimizing your content so it targets key audiences and influencers. Campaigns Create paid and unpaid campaigns on Facebook, Twitter, Instagram, Google etc. that drive efficient CPCs and CPAs. Emailing Help you creating email marketing campaigns that get high percentage open and click rates. Newsletter Help you creating a newsletter on topics you care about and need to be an expert in. Partnerships Create partnerships to engage with key influencers in your sector, including individuals and publications. Training Train you and your colleagues in how to run social media campaigns/activities, and on tools that you will use to succeed. How I can work On a project basis: one-off projects lasting from a few days, weeks to a few months. Under my own name or under your company name. Remotely and in your office. My experience as a social media marketing manager includes Google, Adidas, Babyliss, Cuisinart, Pizza Hut and more...

2015

Social Media Marketing Manager

google

Mar 2011 - Jul 2015
  • Social Media Marketing Consulting My mission at Google was to build and nurture user-centric communities that drive scalable product adoption and engagement with Google Maps on desktop and mobile by create effective, engaging and entertaining content for Local Guides communities. I have also identified opportunities in French/remote markets and determined perceived value of incentive to shape strategy, reported metrics throughout all projects and worked cross-functionally with marketing, partnerships, legal, and PR to ensure efforts are on-brand and represent Google well. My experiences of working on campaigns through many verticals such as blogs, LinkedIn, YouTube, Facebook, Twitter, Pinterest and Instagram allowed me to acquire a great understanding of social media platforms and to respond to and engage with users in line with set marketing goals and objectives. In addition to all the above, I also possess a delicate balance of analytical and creative skills, along with excellent client facing skills.

Education

2009

Digital Media Strategy

CELSA Communication and Journalism School

Aug 2008 - Aug 2009