Rasa Kulakauskaite

Rasa Kulakauskaite

Central Europe Marketing InternHaarlem, Netherlands
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Rasa Kulakauskaite

Rasa Kulakauskaite

Central Europe Marketing InternHaarlem, Netherlands
About me
Enthusiasm and willingness to accept new challenges and change the status quo has lead me to say yes to opportunities that arose. I have studied in Lithuania, France and the Netherlands to attain my Bachelors and Masters degrees. I stayed in Greece, Romania and the United Kingdom, for work and volunteering.This made me open-minded and flexible. That also fed my fascination with sociocultural differences. Most important, it has led me to discover my interest in digital and content marketing. My working experience involved dealing with content management and e-commerce starting with my very first job. I enjoyed it already then. With time I discovered that uploading a good copy on a web platform is only half of the task. It was then that I started educating myself on digital and social media marketing via blogs and online courses. In my current position I’m involved in the launch of 9 e-commerce platforms in 7 different countries. My responsibilities allow me to learn a lot by doing, as well as soak up the expertise from our online project coordinator and web developers. I’m excited about future opportunities that will allow me to work with e-commerce, digital, and social media marketing. I aspire to deepen my knowledge about SEO, Google Analytics, AdWords and gain more experience with different social media platforms.
Projects
  • E-commerce platform: Safe Web Shop
    E-commerce platform: Safe Web Shop• Supporting the launch of a responsive e-commerce site providing customer friendly experience to safe buyers with different product knowledge. My overall responsibilities included: - Content preparation & management - Assistance and training to local web administrators and assistance in setting up the local platforms - Promotional materials (idea generation / preparation / ordering) - Website testing & improvement idea generation - Coordination of tasks related to web development and hosting
Work history
    Central Europe Marketing Intern
     - 
    • Responsible for Gunnebo Central Europe social media activities. Managing LinkedIn, Instagram and Youtube accounts • Setting up market approach, proposition materials. Included short and long copywriting, visual creation of promotional materials such as short videos, posters, concept design for promotional items • Setting up marketing plan for 2016. • Supporting the launch of a responsive e-commerce site providing customer friendly experience to safe buyers with different product knowledge. My overall responsibilities included: - Content preparation & management - Assistance and training to local web administrators and assistance in setting up the local platforms - Promotional materials (idea generation / preparation / ordering) - Website testing & improvement idea generation - Coordination of tasks related to web development and hosting
    Data Entry Administrator
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    This was an interim position where my main goal was to make an internal market product database up to date. As I was working closely with the home care fragrance development team, I had a chance to get an introduction to the business and fragrance development market. My responsibilities were: • Gathering and entered information new market products into the market product database; • Conducting regular reviews to assure information consistency with market changes across the region; • Keeping the development community up to date with new product launches on the market. • Participating in raw material smelling and fine fragrance smelling session
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Skills
  • Fashion
  • Digital Media
  • Events
  • Marketing PR
  • Branding
  • Internet Marketing
  • Market Research
  • Marketing Strategy
  • Social Media Marketing
  • Communications
  • Excel
  • Office
  • Powerpoint
  • Word
Education
    Marketing Management
     - 
    I choose to do my Master studies in one of the top business schools in Europe: RSM. The instruction language of my classes was English. The courses I followed included the following: Consumer Behaviour, Marketing Strategy, Communication and Advertising, Brand Management as well as several courses of data analysis.
    Business Managemnt
     - 
    I spent my exchange year in Paris where I took Business Management courses. Majority of my classes were held in English but I selected a few subjects with French as an instruction language in order to improve my business French. The courses I followed included Luxury Brand Management, International Marketing, Advertising Strategy and International Trade.
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