About me
Comprehensive executive-level experience in communications, brand positioning, marketing strategy, and event planning within the luxury brand market. Demonstrated history of achieving successful business growth through integrated marketing and communications campaigns, events, and promotions. Expertise in media relations, customer relationship management, social media engagement, and copywriting. Specialized knowledge of corporate social responsibility and brand image communications. Proficient in MS Office Suite, Adobe Photoshop, and Photo Impact. Bilingual in English and Arabic.
Core Competencies in: Marketing Strategy | Social Media |Corporate Communications | Social Responsibility | Leadership | Consulting
Brand Messaging | Digital Content Design | Creative Identity Development | Brand/Product Launches
Luxury/VIP Event Planning | Media Relations/PR | Relationship Management | Sponsorships | ROI Analysis
Work history
Director of Marketing & Communications
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Developed creative identity, brand voice, and market position for organization. Oversaw full market rollout strategy for brand and products.
- Established press office, including authoring a full PR and communications strategic plan.
- Spearheaded marketing strategy and analyzed ROI on campaigns to ensure effectiveness.
Consultant Marketing & Communications
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Provided marketing and brand strategy consultation to largest retailer of international luxury timepieces and fine jewelry in Abu Dhabi. Planned and executed multiple ultra-luxury brand events, including direct sales to UHNWI, VIP brand product launches, and PR media events. Coordinated ROI analysis and reporting for all brand activities. Advised on and managed POS branding and strategy, as well as potential cross-marketing opportunities. Designed sales collateral incorporating 22 brands represented by company. Led sponsorship planning and development. Coordinated daily brand management activities. Devised RFP process for new agency mandates and spearheaded brand photoshoots and media events as part of PR role.
- Executed setup of marketing and communications strategy.
- Developed marketing strategy incorporating 22 brand proprietary regional sales and marketing plans.
- Created press office, developing communications and PR plans, and led team in media communications.
- Designed website and directed rollout, streamlining content and approvals process from 22+ brands.
- Improved communications between sales and marketing teams by establishing system for reporting data.
- Conducted market research for developing annual strategic plan, feeding into more than 10 key brand media placement plans and marketing campaigns.
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Skills
- Advertising
- Digital Media
- Events
- Marketing PR
- Writing
- Branding
- Promotions
- Corporate PR
- Events PR
- Market Research
- Marketing Strategy
- Social Media Marketing
- Event Planning
- Communications
- Media Relations