Comprehensive executive-level experience in communications, brand positioning, marketing strategy, and event planning within the luxury brand market. Demonstrated history of achieving successful business growth through integrated marketing and communications campaigns, events, and promotions. Expertise in media relations, customer relationship management, social media engagement, and copywriting. Specialized knowledge of corporate social responsibility and brand image communications. Proficient in MS Office Suite, Adobe Photoshop, and Photo Impact. Bilingual in English and Arabic. Core Competencies in: Marketing Strategy | Social Media |Corporate Communications | Social Responsibility | Leadership | Consulting Brand Messaging | Digital Content Design | Creative Identity Development | Brand/Product Launches Luxury/VIP Event Planning | Media Relations/PR | Relationship Management | Sponsorships | ROI Analysis
Developed creative identity, brand voice, and market position for organization. Oversaw full market rollout strategy for brand and products. - Established press office, including authoring a full PR and communications strategic plan. - Spearheaded marketing strategy and analyzed ROI on campaigns to ensure effectiveness.
Provided marketing and brand strategy consultation to largest retailer of international luxury timepieces and fine jewelry in Abu Dhabi. Planned and executed multiple ultra-luxury brand events, including direct sales to UHNWI, VIP brand product launches, and PR media events. Coordinated ROI analysis and reporting for all brand activities. Advised on and managed POS branding and strategy, as well as potential cross-marketing opportunities. Designed sales collateral incorporating 22 brands represented by company. Led sponsorship planning and development. Coordinated daily brand management activities. Devised RFP process for new agency mandates and spearheaded brand photoshoots and media events as part of PR role. - Executed setup of marketing and communications strategy. - Developed marketing strategy incorporating 22 brand proprietary regional sales and marketing plans. - Created press office, developing communications and PR plans, and led team in media communications. - Designed website and directed rollout, streamlining content and approvals process from 22+ brands. - Improved communications between sales and marketing teams by establishing system for reporting data. - Conducted market research for developing annual strategic plan, feeding into more than 10 key brand media placement plans and marketing campaigns.
Directed marketing strategy and communications, including introducing full online and social media marketing. Developed content and collateral related to PR and marketing. Tracked campaigns, ROI, and trends to ensure effectiveness. Collaborated with sales team on integrating sales processes into marketing strategy. Conducted risk audits and led crisis planning for team. Generated forecasts and financial reports for department. Developed concepts for new product extensions in collaboration with key hotelier/retreat operator. - Spearheaded post-crisis Marketing and Communications plan, resulting in sales of 60% of remaining stock. - Generated online leads by 30% within four months through SEO, blog placements, and social media. - Established strategic brand partnerships, resulting in seven large-scale and high profile ultra-luxury events on Nurai Island that doubled typical sales leads from events channels. - Developed new process for tracking and branding client sales journey. - Created and implemented a full internal communications strategy, improving cross-functional teamwork. - Renegotiated supplier contracts and payment plans, cutting departmental costs by 40%. - Improved brand awareness and CEO positioning through increased speaker panel participation, feature placements, and interviews with CEO. - Proposed and implemented rollout of new proprietary CRM system at a reduced cost to company. - Developed and managed marketing/PR plan for CSR initiative, focused on funding interest and sales. - Secured targeted local and regional media placement, while maintaining a reduced PR budget. - Played critical role in development of new product concept papers, including evaluating target audience, positioning, pricing and launch strategies, budgets, and potential brand partnerships.