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Rasthy De Los Reyes

Marketing & Events Manager EMEa

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About me

Marketing professional with a proven track record of developing successful marketing & communication campaigns to deliver significant growth and retention for companies. Enthusiastic, and energetic individual with experience of working in a client facing role. Looking to develop at an ambitious creative agency to work on great brands.


  • Advertising
  • Events
  • Marketing PR
  • Promotions
  • Direct Marketing
  • Email Marketing
  • Internet Marketing
  • Social Media Marketing
  • Coordination
  • Event Execution
  • Event Organisation
  • Event Planning
  • Excel
  • Office
  • Word

Work history


Marketing & Events Manager EMEA

Application Developers Alliance

May 2015 - Oct 2016
  • London, United Kingdom
  • Full Time
  • Delivered significant brand growth for a global non-for-profit membership association in the EMEA region by developing end-to-end digital marketing strategy and events program • Programmed & produced over 10 events gathering 5000+ delegates across EMEA • Implemented event sponsors briefs such as Amazon, Google, Intel with repeat sponsor • Deployed digital multichannel marketing campaigns to strengthen brand recognition across 6 European countries, increasing membership acquisition by 80% • Delivered 30% cost savings for the overall EMEA marketing budget by negotiating with venues and service providers • Generated email campaign response-rates of 25% (up to 5 times the industry average) • Promoted from Coordinator level to Manager after 6 months in the role


General Manager

Rainmaking Loft

Jan 2014 - Apr 2015
  • Full Time
  • Handled all business administration and client management for the 12500 sq. ft. tech startup coworking space with 400 desks available for startups & entrepreneurs • Boosted 100+ existing member accounts by upselling & initiating promotional deal to achieve quarterly target • Established an integrated marketing campaign which generated 50% new membership uptake • Increased brand awareness through strategic partnerships with startup community groups & trade associations across the UK • Boosted web traffic by 10% compared to previous years by launching content marketing campaigns and optimising digital marketing via A/B testing Facebook ads, Google Adwords, & retargeting • Consolidated all leads into a new CRM system reducing sales time for the organisation


Event Producer


Jul 2013 - Dec 2013
  • London, United Kingdom
  • Full Time
  • Created commercially viable conferences with proven ROI via corporate sponsorship and delegate ticket prices for the pan-European conference agency • Created a unified strategy with sales and marketing teams to achieve revenue targets and coordinate a successful marketing campaign achieving delegate turnout target • Delivered exclusive large-scale conferences to help multinational software companies reach C-level executives from companies such as BNY Mellon, Virgin Atlantic & BP • Conducted research on sponsors’ target audience to create the most relevant content which attracted 100+ delegates per event


Programme Coordinator

Procurement Leaders

Dec 2012 - Jul 2013
  • London, United Kingdom
  • Full Time
  • Produced a global event series targeting C-level executives in 6 cities, an online webinar for EMEA & APAC region, and global roundtable events for the global membership community for supply chain & procurement professionals • Delivered events, webinars, and large scale conferences within set deadlines • Developed email marketing & communication strategy, supporting the marketing manager with database segmentation plan • Implemented new content across websites and marketing collateral as part of the organisation new brand strategy




University of Sheffield

Sep 2008 - Jul 2012
  • MCHEM Chemistry


Math (a), Chemistry (a), Physics (C

St Bonaventures St Angelas Ursuline VI Form College

Sep 2006 - May 2012
  • A Level