Rasthy De Los Reyes

Marketing & Events Manager EMEa


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  • Advertising
  • Events
  • Marketing PR
  • Promotions
  • Direct Marketing
  • Email Marketing
  • Internet Marketing
  • Social Media Marketing
  • Coordination
  • Event Execution
  • Event Organisation
  • Event Planning
  • Excel
  • Office
  • Word

Work history


Marketing & Events Manager EMEA

Application Developers Alliance

May 2015
  • ? Deployed digital multichannel marketing campaigns to strengthen brand recognition across 6 European countries, increasing membership acquisition by 80% ? Researched target markets & localised marketing activities to maximise acquisition ? Programmed & managed over 10 events gathering 5000+ delegates across EMEA ? Significantly improved conversion rates by implementing, analysing & optimising email communications, social media advertising, and partnerships and built the EMEA’s CRM system ? Tracking for overall marketing EMEA £10,000+ budget ? Collaborated with multinational tech companies (i.e. Facebook, Intel, Samsung) on maximising their new client base through events


General Manager

Rainmaking Loft

Jan 2014 - Mar 2015
  • Handled operations and membership for the coworking space. Duties included ? Generate new membership uptake and account management of existing desk space ? Increase brand awareness through strategic partnerships with startups community groups & trade associations across the UK. ? Coached & mentored interns on business operations & marketing ? Consolidated cost to reduce facility management costs ? Spearheaded the creation of the company's CRM system.


Event Producer


Jun 2013 - Dec 2013
  • Created & delivered commercially viable conferences with proven ROI via corporate sponsorship and delegate ticket prices for the pan-European conference agency


Programme Coordinator

Procurement Leaders

Dec 2012 - Jun 2013
  • Project managed a global event series targeting C-level executives in 6 cities, an online webinar for EMEA & APAC region, and global roundtable events




University of Sheffield

Aug 2008 - Jun 2012
  • MCHEM Chemistry


Math (a), Chemistry (a), Physics (C

St Bonaventures St Angelas Ursuline VI Form College

Aug 2006 - Apr 2012
  • A Level