Ratiba Lafer
Available

Ratiba Lafer

Marketing ExecutiveLondon, United Kingdom
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Mickey Shu-Ting Chan
Timur Tugalev
Ratiba Lafer
Available

Ratiba Lafer

Marketing ExecutiveLondon, United Kingdom
Work history
    A
    A
    Marketing AssociateAXA Investment Managers
     - London, United KingdomFull Time
    • Strategy: implement the institutional marketing plan and work across a wide range of projects • Events: organising in-house and external events (+900 attendees conference, etc.) • Creativity: liaise with the in-house design team and agencies to create multipurpose original and compelling content, visual identities, advertorials, event promotions (from stand design, premarketing emails to stand activities and competitions collateral) • Communication: updating website, managing email campaigns, producing literature, advertorials, etc. • Marketing content: managing the production of thought leadership pieces (teams coordination and content review) - Analysing and leveraging clients feedback on these • CRM (Salesforce): analysing, extensive cleansing and segmenting of the client database • Social Media: developing the strategy and its implementation (Twitter and LinkedIn) • Financial responsibility: delivering projects on budget, scope and time by planning, managing and reporting on budget for each activity • Liaise with numerous teams and individuals (internally and externally) to make these projects successful
Skills
  • Marketing
  • Project Manaement
  • Event Management
  • CRM
Education
    U
    U
    International and Operational MarketingUniversity of Paris 10
     - Paris, France