About me
An experienced Marketing Professional with a background of working across various sectors worldwide and most recently for Euro Car Parts. Skilled in devising and implementing marketing / communication strategies to deliver high quality solutions that achieve company objectives and exceptional levels of ROI. Extensive marketing strategy and product management expertise with a strong entrepreneurial spirit to drive successful business growth. Currently seeking a new, managerial position within the remit of marketing.
EXPERTISE, KEY SKILLS & COMPETENCIES
Solid and proven ability in leading impactful marketing / communication campaigns for industry-leading firms.
Sound knowledge of B2B and B2C marketing / sales processes and best practices.
Skilled in pushing boundaries to create category defining brand campaigns on an international scale.
Well-versed in collaborating with stakeholders to develop strategic marketing plans that align with company objectives.
Undertaking extensive and detailed analysis of competitive environments and consumer trends.
Strong track record in the development of key accounts and securing new business.
Holding large P&L / financial accountability and driving initiatives to grow ROI levels.
Managing cross-departmental teams to ensure the highest efficiency in their work processes.
Skilled in producing detailed performance and analysis reports for management and key business stakeholders.
Ability to communicate and influence effectively with all stakeholders up to Board level.
Multilingual capability in English, Hindi and Punjabi.
Work history
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Marketing ExecutiveEuro Car Parts
Wembley, United KingdomFull Time
Euro Car Parts is UK’s largest distributor of car parts with 200+ branches across the UK and 30 plus branches in Ireland.
KEY RESPONSIBILITIES & ACHIEVEMENTS
Leading all aspects of brand strategies / positioning, communication, PR, event and media planning for existing branches and new openings.
Translating business objectives into effective marketing campaigns across channels and developing appropriate KPIs.
Managing and monitoring marketing spend against budgets and developing existing processes to maximise ROI.
Analysing consumer and competitor insights to develop and adopt new positioning / communication strategies.
Focusing content marketing based on business needs / brand objectives in collaboration with creative departments.
Working with internal design teams on creative projects through full lifecycles to meet core marketing objectives.
Targeting both offline and online consumers through a multi-pronged and comprehensive strategy.
Conveying effective messages internally / externally using language, graphics and other related collateral.
Liaising closely with Branch Managers / Business Managers to develop competitor databases.
Collaborating with Product Managers on sales incentives and performing comprehensive analysis on initiatives.
Leading the creation, launch and reporting on customer incentive programs to drive an increase in revenues.
Holding responsibility for managing all content related aspects of the company website.
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PartnerArt Deal
- New Delhi, IndiaFull Time
KEY RESPONSIBILITIES & ACHIEVEMENTS
Coordinated and organised an art exhibiton / event called ‘Art Deal’ to meet all organisational aims.
Sourced art directly from India’s top 40 artists including KG Subramanyan, Ram Kumar, T V Santosh, Sanjay Bhattacharya and Chintan Upadhyay.
Created an innovative concept whereby all 40 works were pre-sold and raised c. £120k out of which which 50% was donated to the Rotary Club for the benefit of students belonging to underprivileged sections of society.
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Skills
- B2B B2C
- Marketing Communications
- Event
- Brand Strategist
- KPI Management
- Busienss Development
- Product Marketing
- Sourcing
- Art Curation
- Fundraising
Education
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BBAInstitute for Integrated Learning in Management
- New Delhi, India
Industrial Psychology – Berkeley (U.S.A.) 1999