With over 28 years experience, as a business owner, creative director, designer and brand guardian, I combine a creative mind with analytical insight to cultivate brand potential.
I have a wide business experience from Government, charities and the public sector to small and large companies. I have worked for clients in the UK, Europe and Asia developing a brand centric approach, ensuring every design solution has immediate impact and builds long term engagement with the audience.
Skills and Expertise
Being able to combine creativity with an analytical and problem-solving mindset.
I enjoy hands-on design challenges but also thrive in creative and design direction, delivering excellence across design teams.
Project and studio management, ensuring high standards of creativity are balanced with efficient process.
I am natural leader with excellent communication skills and an engaging management style.
Passionate about branding and brand expression across all touch points, from creating guidelines to user experience in web and digital projects.
A strong print background with the highest typographical standards.
Hobbies and Interests
I am a passionate sportsman, both playing and watching. I am a qualified badminton and cricket coach, and a captain of a cricket team in the summer and a badminton team in the winter, giving me my all year round sports fix. I also keep fit and enjoy spinning.
Work history
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Owner/Creative DirectorAcumen Design
Romford, United KingdomFull Time
Starting on my own I built the agency up to a team of 8 with an enviable reputation through providing an award-winning service. My main focus has always been to be an effective brand agency, with our own positioning to cultivate brand potential. My main role is that of creative director, overseeing and managing all design projects, although I still love applying my own design skills. This includes presenting to management boards at large companies such as the TMF Group and managing complete re-brand and large web projects for clients such as MacIntyre Hudson top 10 London accountancy firm.
Key achievements:
Winner of first ever DBA Design Effectiveness award for a
Government inward investment or trade project.
Numerous regional design, marketing and customer service awards.
Successful account management for large contracts including Ofcom (7 years+) and Openreach.
Management of two 4 year design rosters for UK Trade & Investment (UKTI, now DIT) completing over 5000 projects with a value
of £3million plus.
A key agency of the GREAT campaign managed by No10 and delivered internationally since 2011.
Guiding the evolution from print to digital services and brand building creating innovative processes in Brand World research and detailed wireframe planning for user experience.
Team management with excellent staff retention of 10 years plus.
Clients & Accounts:
Ofcom, Openreach, RICS, Atkins, UKTI, No10 (GREAT Campaign), DIT, British Embassies, London & Partners, MHA MacIntyre Hudson, Ovalhouse Theatre, TMF Group, Waltham Forest Council, Havering College, British Association of Landscape Industries
Skills
- Brand Analysis
- Brand Architecture
- Brand Creation
- Brand Direction
- Brand Guardian
- Brand Guidelines
- Studio Management
- Website Management
- Web UI
- Design Leadership
Education
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HND Graphic DesignNewham College of F.E
- London, United Kingdom