Ray Yoes

Strategist

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  • LocationUnited Kingdom

Skills

 

  • Strategic Planning
  • Social and New Media
  • Strategic Decision Making
  • Strategic Branding
  • Strategic Communication Planning
  • Social Digital Trends
  • Social Advertising
  • Research Insight
  • Strategic Business Thinking

Work history

Currently

Strategist

360i

Mar 2014
  • -Responsible for developing digital and social strategies for national and global brands including Lexus, Scotts, Canon, Kawasaki, AB InBev, Manulife Financial, Constellation Wines, and CAMH -Developed insights around brands, consumers, data, and culture to inform strategic planning -Conducted ongoing research on the evolution of social media platforms and communication -Supported ongoing digital planning, content development, competitive analysis, and influencer marketing campaigns

2014

Research Assistant

University of Toronto

May 2013 - Feb 2014
  • -Managed digital photo archive of over 50,000 photos, taken over fifty years of fieldwork in the Kalahari Desert of Botswana and Namibia -Developed and produced strategy to improve database efficiency and management of the photo archive -Assisted in fieldwork, conducting interviews in Namibia -Videographer for meetings between the San community and education organizations Created presentations for the American Anthropology conferences

2012

Brand Strategist

Code Toronto

Jul 2011 - Aug 2012
  • Created brand mission, business plan, and digital retail strategy for Sportswear brand, CODE: Toronto

2010

Strategic Planning Intern

Wieden Kennedy NYC

Apr 2010 - Jul 2010
  • -Produced “W+K NY culture project” for the agency blog -Created ethnographic video content for ABC Family -Participated in planning and re-branding for Theory -Contributed to strategy for ABC Family, Nike Jordan, Theory, Nokia, and The Standard Hotel.

Education

2015

Visual Studies Cinema

University of Toronto

Jun 2015 - Jun 2015