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-Responsible for developing digital and social strategies for national and global brands including Lexus, Scotts, Canon, Kawasaki, AB InBev, Manulife Financial, Constellation Wines, and CAMH -Developed insights around brands, consumers, data, and culture to inform strategic planning -Conducted ongoing research on the evolution of social media platforms and communication -Supported ongoing digital planning, content development, competitive analysis, and influencer marketing campaigns
-Managed digital photo archive of over 50,000 photos, taken over fifty years of fieldwork in the Kalahari Desert of Botswana and Namibia -Developed and produced strategy to improve database efficiency and management of the photo archive -Assisted in fieldwork, conducting interviews in Namibia -Videographer for meetings between the San community and education organizations Created presentations for the American Anthropology conferences
Created brand mission, business plan, and digital retail strategy for Sportswear brand, CODE: Toronto
-Produced “W+K NY culture project” for the agency blog -Created ethnographic video content for ABC Family -Participated in planning and re-branding for Theory -Contributed to strategy for ABC Family, Nike Jordan, Theory, Nokia, and The Standard Hotel.