Work history
Strategist
-Responsible for developing digital and social strategies for national and global brands including Lexus, Scotts, Canon, Kawasaki, AB InBev, Manulife Financial, Constellation Wines, and CAMH
-Developed insights around brands, consumers, data, and culture to inform strategic planning
-Conducted ongoing research on the evolution of social media platforms and communication
-Supported ongoing digital planning, content development, competitive analysis, and influencer marketing campaigns
Research Assistant
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-Managed digital photo archive of over 50,000 photos, taken over fifty years of fieldwork in the Kalahari Desert of Botswana and Namibia
-Developed and produced strategy to improve database efficiency and management of the photo archive
-Assisted in fieldwork, conducting interviews in Namibia
-Videographer for meetings between the San community and education organizations
Created presentations for the American Anthropology conferences
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Skills
- Strategic Planning
- Social and New Media
- Strategic Decision Making
- Strategic Branding
- Strategic Communication Planning
- Social Digital Trends
- Social Advertising
- Research Insight
- Strategic Business Thinking
Education
Visual Studies Cinema
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