Rayane Farran

Fashion Marketing Graduate

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  • LocationLondon, United Kingdom

Projects

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About me

 

I am a highly motivated and extremely enthusiastic individual with a strong interest in marketing and communications. I have gained a real understanding of the fashion industry through studying a Bachelor of the Fine Arts in Fashion Marketing, as well as through established experiences in fashion buying, design, events and retail, of which I have thrived in working both as an individual and within a team. My key qualities are my dedication, my optimism and positive attitude within a professional environment.

Skills

 

  • Adobe Creative Suite
  • Public Relations
  • Fashion Illustration
  • Events Planning
  • Fashion Styling
  • Microsoft Office
  • Arabic Speaking
  • Presentation Design Development
  • Fashion Marketing Enthusiast
  • Branding Visual Identity
  • Fashion Marketing Graduate

Work history

2015

Sales & Showcasing Intern

British Fashion Council

Mar 2015 - Mar 2015
  • I was operating the information desk at London Fashion Weekend, dealing with all customer and designer enquiries at the event as well as ensuring every message or complaint got reported to the sales and showcasing management team and was dealt with promptly. Communications, orginisation and administrative skills were a key aspect to this role in making sure the event ran smoothly. I also worked as a runner during the New Gen selection week, in March, demonstrating designer's products to the judging panel.

2014

Events Intern

Inca Productions

Dec 2014 - Nov 2014
  • This internship was set in an event production's head office, shadowing a production assistant. I assisted working up to an event celebrating the collaboration of Macallan Whisky with Mario Testino for two weeks, as well as working on site at the event. Head office tasks included product, furniture and prop sourcing as well as creating technical drawings on Illustrator and Photoshop of design concepts for the event. I also had the opportunity of working on the bight of the British Fashion Awards as a runner.

2014

Aug 2014 - Aug 2014
  • Sales associate at London Fashion Week's "The Shop". stocking products of numerous eclectic and upcoming designers such as Self-Portrait and Charlotte Simone. My tasks included pushing for high sales targets each day, demonstrating product knowledge as well as working on the visual merchandising of the products and liaising with the stocked designers.

2013

Aug 2013 - Aug 2013
  • Sales associate at London Fashion Week's "The Shop", stocking the products of 10 eclectic British Designers such as Sophia Webster and Markus Lupfer.

2013

Sales & Showcasing Intern

British Fashion Council

Aug 2013 - Aug 2013
  • This internship was focused on managing the shoe and bag showing spaces at London Fashion Weekend, working directly with exhibiting designers such as Kat Maconie and Mo Helmi, ensuring any complaint from exhibitors or visitors was promptly dealt with.

2013

Fashion Buying Intern

Internacionale Retail, London

Jun 2013 - Mar 2013
  • Shadowed the head buyer of jersey and knitwear at Internacionale's head office. Tasks included attending weekly fit sessions, which required liaising with the garment technologists, producing weekly trend reports and weekly updates on competitor's new stock. This internship gave me a real understanding of the fast pace process of range planning for each season within a mass market retail chain.

2011

Sales Associate

Abercrombie Fitch Flagship Store, London

Nov 2012 - Dec 2011
  • Sales assistant and visual merchandiser for one year, leaving me with knowledge of retail experience and professional behaviour when dealing with customers. This allowed me to provide excellent customer service alongside demonstrating product knowledge to maximise sales.

2010

Studio Intern

Christopher Raeburn, London

Jun 2010 - Jun 2010
  • Contributed as a studio assistant; responsible for prepping samples and attaching final trimmings to garments before having them sent off to international buyers for viewings.

2009

Wholesale Intern

Moral Trading Group Limited, Gambia

Aug 2009 - Jun 2009
  • Experience gained in a textile wholesale company based in West Africa. Worked on visual merchandising products, warehouse/stock management, liaising with textile suppliers tracking orders as well as organising sample rooms and filing invoices.

Education

2014

Fashion Marketing

American Intercontinental University

Sep 2010 - Apr 2014
  • Bachelors Degree of the Fine Arts in Fashion Marketing