Rayelle Al-mashgari
Available

Rayelle Al-mashgari

Brand and Advertising ManagerLondon, United Kingdom
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Grant Connor
Clare Hart
Tobore Dafiaga
Rayelle Al-mashgari
Available

Rayelle Al-mashgari

Brand and Advertising ManagerLondon, United Kingdom
About me
Skilled brand marketer, strengths lying in creative briefing and development, communication, project/campaign/relationship management, brand strategy. Passionate about bringing ideas to life and working with talented people. Experience in producing and developing content and creative across all ATL channels including TV, Sponsorship, Social and Press.
Projects credited in
  • choose giffgaff
    choose giffgaffWe created an out of home and social campaign - ‘choose giffgaff’ with simple no nonsense messaging to cut through all the noise and to amplify giffgaff’s beliefs. The creative loosely nods to electioneering using recognised voting boxes as the format and tells the individual stories of giffgaff members across the country to reinforce the fact giffgaff is run by you.
  • giffgaff - Putting community first - Brand TV
    giffgaff - Putting community first - Brand TVNow more than ever being part of a community is hugely important, especially when people can’t physically connect with each other. Community has been at the heart of what giffgaff does for the last ten years and is something we felt worth highlighting in the current climate. We wrote, shot and directed the TV and social campaign on refurbished phones to push giffgaff’s vision for a smart, savvy and sustainable future.
  • giffgaff gives you a voice - Brand Campaign & TV Sponsorship
    giffgaff gives you a voice - Brand Campaign & TV SponsorshipIn 2019 giffgaff gave you a choice. In 2020 giffgaff gives you a voice. We embarked on a soapbox tour of the UK and invited everyone to have their say. Not just the city dwellers, but those in smaller towns who can feel overlooked and under-heard. We wrote, shot and directed the brand TV, social and OOH campaign on refurbished phones to push giffgaff’s vision for a smart, savvy and sustainable future. To reinforce the giffgaff messaging and elevate their partnership with #TheVoiceUK, we also sh
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Work history
    giffgaff logo
    giffgaff logo
    Brand Managergiffgaff
    London, United KingdomFull Time
    -Lead brand partnerships and sponsorships -Manage and deliver ATL campaigns -Internal process development -Design and creative workflow management -Campaign management -Brand consistency and development -Strategy delivery -Social purpose delivery and development
    giffgaff logo
    giffgaff logo
    Brand Executivegiffgaff
    London, United KingdomFull Time
    -Manage primetime TV Sponsorships, from creative briefing, through to production and delivery -Co-ordinating look and feel documents for multi-channel campaigns -Manage creative and design workflow -Source freelance creatives to partner with -Managing relationships internally and externally. -Creating and reviewing content, including look and feel documents. -Project managing online campaigns to support the wider business. -Supporting PR team on offline activations and events. -Organising internal events and fundraisers.
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Skills
  • Digital Production
  • Project Management
  • Web Production
  • Communication
  • Organisation
  • Adaptability
  • Responsible
  • Briefing Creative
  • Marketing
  • Briefing Creatives
Education
    P
    P
    A LevelsPark View Community School
     - United Kingdom
    A-levels: ABB