Rayelle Al-mashgari
Available

Rayelle Al-mashgari

Inclusive Campaigns & Marketing ConsultantLondon, United Kingdom
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Rayelle Al-mashgari
Available

Rayelle Al-mashgari

Inclusive Campaigns & Marketing ConsultantLondon, United Kingdom
About me
Tenacious and experienced brand and marketing specialist, with 8+ years of experience in industry leading companies both client and agency side in a mixture of non-profit and commercial environments. Passionate about inclusion, I love combining culture, lived experiences and professional expertise to create compelling work. Key Skills: Creative briefing and development, strategy, leadership, relationship managament
Projects credited in
  • Love Without Borders
    Love Without BordersUnited by kindness.
  • choose giffgaff
    choose giffgaffWe created an out of home and social campaign - ‘choose giffgaff’ with simple no nonsense messaging to cut through all the noise and to amplify giffgaff’s beliefs. The creative loosely nods to electioneering using recognised voting boxes as the format and tells the individual stories of giffgaff members across the country to reinforce the fact giffgaff is run by you.
  • giffgaff - Putting community first - Brand TV
    giffgaff - Putting community first - Brand TVNow more than ever being part of a community is hugely important, especially when people can’t physically connect with each other. Community has been at the heart of what giffgaff does for the last ten years and is something we felt worth highlighting in the current climate. We wrote, shot and directed the TV and social campaign on refurbished phones to push giffgaff’s vision for a smart, savvy and sustainable future.
  • giffgaff gives you a voice - Brand Campaign & TV Sponsorship
    giffgaff gives you a voice - Brand Campaign & TV SponsorshipIn 2019 giffgaff gave you a choice. In 2020 giffgaff gives you a voice. We embarked on a soapbox tour of the UK and invited everyone to have their say. Not just the city dwellers, but those in smaller towns who can feel overlooked and under-heard. We wrote, shot and directed the brand TV, social and OOH campaign on refurbished phones to push giffgaff’s vision for a smart, savvy and sustainable future. To reinforce the giffgaff messaging and elevate their partnership with #TheVoiceUK, we also sh
  • Giff Gaff 'The Big Swim'
    Giff Gaff 'The Big Swim'
  • giffgaff - BIG v small
    giffgaff - BIG v smallCampaign for giffgaff to highlight the advantages of being small and challenge the conventional notion that big is always better. We wrote, designed and animated a series of playful animations that featured on giffgaff's social channels.
Work history
    The Unmistakables logo
    The Unmistakables logo
    Inclusive Campaigns & Marketing ConsultantThe Unmistakables
    London, United KingdomFull Time
    - Strategy - Creative direction and development - Workshop and training facilitation - Client management -Project management -New business generation Skills: Creative Consultancy · Diversity and Inclusion Consultancy · Brand Strategy · Brand Marketing · Strategy · Communication · Brand Development · Marketing Strategy · Project Management · Leadership
    Jelly logo
    Jelly logo
    Head of CommunicationsJelly
    London, United KingdomFull Time
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Skills
  • Digital Production
  • Project Management
  • Web Production
  • Communication
  • Organisation
  • Adaptability
  • Responsible
  • Briefing Creative
  • Marketing
  • Briefing Creatives
Education
    P
    P
    A LevelsPark View Community School
     - United Kingdom
    A-levels: ABB