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An energetic and creative marketer with over 5 years experience in-house and luxury retail roles. I am a results-driven, responsive and innovative thinker, quick to build loyal relationships. From digital media strategy development, CRM, brand storytelling and all the detail in between, I have a sharp creative eye and continuously maintain a passion for the evolution of all things digital.
Visual Artists represents photographers including David Bailey, David LaChapelle and Peggy Sirota. The environment was fast-paced and often stressful with the agency managing complex productions and creative individuals. My role was established to manage a newly developed website and encourage the growth of organic and returning traffic through curated storytelling, design and compelling content. I developed and implemented a social media strategy to build an online social media presence and engage with communities. Marketing - Planning a marketing communications calendar to ensure all activity was coordinated, timely, optimising a limited budget. I gained broad customer data experience from acquisition, analysis/insight to segmentation and tailored CRM. Coordination of print collateral including invitation, artist cards and artist portfolios. Coordinated the participation in high-profile industry events including Le Book. SEO - Working with a limited marketing budget, I revised the Google Ad Word strategy to accommodate a growth in web traffic by +12%. Working with web developers to optimise the site for mobile devices saw a +13% increase in mobile and +4% tablet visitors respectively. Social Media Strategy - Developing a social media presence from scratch, my goal was to enhance traffic back to the Visual Artists website. I was responsible for managing all social media handles; designing banners and templates; resizing and reformatting images; curated storytelling; uploading and embedding HD moving content. Today, Visual Artists is engaged with more than +25K users across Facebook, Instagram and Vimeo. Analytics - Accurately condensing and analysing volumes of data and communicating in detail the effectiveness of all active marketing campaigns and impact on the agency. CRM - I designed fortnightly e-mail campaigns using Mail Chimp and Create Send mailer software. Rich in imagery and copy, the e-mail campaigns were targeted to a segment of 10,000 multi-territory recipients including individuals, brands and companies. I explored the analytics after each mail-out had been completed with on-going success in sending mail that has a low bounce rate and high click through rate, an increase in organic subscribers to the website and a low number of unsubscribes. Data Management - Continuously sourcing new leads to direct marketing communications. Refining the current data on a regular basis to ensure contact information was up to date/accuracy/targeting the right people. Software skill-set - Adobe Photoshop and InDesign, Microsoft Office, Mail Chimp, Create Send, Mac Keynotes and Pages.
A unique and challenging sales role, I was committed to learning new sales techniques to maximise personal (annual target and store targets). Forming new client relationships whilst nurturing existing ones - delivering a personalised service and understanding that no two clients are the same. I was responsible for the coordination of in-store events as a unique data capture exercise to target new customers and generate demand for the McQueen menswear product. The luxury retail market is ever changing and high pressured, I frequently hit annual personal sales targets of +£250K. Other responsibilities: CRM - Utilising a small existing database, to grow and maintain client relationships through direct e-mail and phone communication programmes. Seeking to explore opportunities to contact clients that were not sales-invasive, I was able to strengthen my relationships by sending marketing collateral such as birthday, anniversary and thank you cards, prompting clients to return and maintain brand loyalty in a competitive menswear environment. In store events - Event planning to 50+ clients as a unique data capture exercise. Brand and competitor analysis -To strengthen personal sales and minimise competition, I had to convincingly sell the McQueen brand and products. In addition to thorough brand and product knowledge, I researched competitor brands and broader industry trends. Leadership - In-store training and development with a team of 5 on new product launches and product performance.