Work history
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Marketing ExecutiveArbuthnot Latham Private Bank
London, United KingdomFull Time
My role was seconded to marketing and communications - March 2020
• Develop and monitor marketing communications calendar for internal and external activity. Implement all activity on time, on-brand, and to a high quality.
• Create and upload content to the internal content management system (SharePoint), working with internal shareholders to ensure content is up to date and relevant.
• Updating the company website (provider Whitespace) each week, with up-to-date market commentary. Working with the compliance team to ensure everything is correct and ensuring all content is published within a short turnaround time of sign-off - as the material is time-sensitive.
• Create, design and send weekly newsletters to internal and external stakeholders via Mailchimp.
• Manage four social media accounts, working to increase our interactions and reach for each post. Ensuring that topics and imagery is on-brand, and monitoring competitor’s channels to ensure our content relevant to the market. Creating analysis reports (from SEM Rush and Google Analytics) for posts to monitor our progress and growth.
• Writing content for the company website from deal sheets. Working with our PR company to turn the deal sheets into press releases to promote company achievements.
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Marketing and Events ExecutiveAustralian Turf club
- Sydney, AustraliaFull Time
This role ran across two world famous racing carnivals, The Everest and The Golden Slipper/The Championships.
Marketing Event Coordinator
• Managing timelines, logistical implementation and coordination of ATC brand activations across four racecourses.
• Creating the main event documentation, race day run sheets and MC scripts to be distributed to Broadcasting, Racing, Sponsorship, EA’s and Event logistic teams.
• Key contact for external suppliers and stakeholders – communicating logistics for bump in/bump out and providing briefing documents.
• Working closely with the Sponsorship team, to ensure all sponsors’ activations were being promoted throughout the race day and were running alongside ATC’s rules and regulations. Sponsors included, Longlines, Red Bull, Moët & Chandon, Colgate & Heineken 3.
• Account managing the entertainment suppliers, Douglas Fabian Production, in the planning and implementation of race day entertainment
• Coordinating logistics for Harrolds Fashion Chute (fashion competition), arranging prizes, competition materials, logistical planning for suppliers and coordinator of onsite delivery. I also created post event reports for the sponsors and internal use.
• Liaise with internal and external design teams and printers to produce artwork for race day activations.
• Liaise with external suppliers regarding planning and execution requirements, WHS compliance and budgets.
• Assist with coordinating race day promotional activity including writing terms and conditions, applying for permits and liaising with OLGR and ATC Legal.
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Education
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Bachelor of Arts (BA) The University of Winchester
- Winchester, United Kingdom
Events Management with a pathway of project management