About me
As an Account Director, I get to oversee pitch to production, allowing me to own a project in terms of budget, schedules, creative output and stakeholder relationship. My role is incredibly varied; which I love. I can be managing up to around ten campaigns at one time. These campaigns are of varying degrees of complexity, but typically involve print, digital, social and video activity. Some of my latest clients include Selfridges, Fenwick and and L'Oreal, all of which require different approaches, but whose common theme is they have a heavy focus on shoot production. I'm passionate about all things creative - I'm a regular at art galleries and even paint my own stuff (mainly abstract), so this line of work is great, as I get to see a creative idea become reality!
Work history
Account Director
Full Time
Position: October 2016 - Present Project Director/Account Director
Responsibilities:
• Working within 'Spark' - The Telegraph’s commercial content division
• Running a patch of agencies (Zeneith, UM, Story Lab & Havas) and direct clients, managing the planning and scheduling of campaigns
• Creative lead for the Project team
• Ensuring client’s briefs are delivered better than was promised at pitch stage
• Direct responsibility for managing a Project Manager in my patch, including interviewing, on-boarding, workflow management and training and development
• Developing knowledge of my client’s marketplace and ambitions in order to proactively identify new opportunities for the Sales team
Position: March 2016 – October 2016 Senior Project/Account Manager
Position: April 14 – February 2016 Project/Account Manager
Responsibilities:
• Management and execution of multi-platform commercial campaigns (print/digital/tablet/video) up to the value of c£500,000 with a big focus on shoot production
• Applying Agile principles to all campaigns
• Clients include Selfridges, BMW, Imedeen (Pfizer), Vichy (L’Oreal), Breguet & Harry Winston (Swatch Group), Jigsaw, Dove Hair & Skin (Unilever), Waitrose, Liberty, Tropicana (Pepsico), Volkswagen, Cancer Research UK, British Airways, Tory Burch, Cuisinart (Con Air) and Fenwick
• Main point of contact for direct clients, advertising and PR agencies, as well as internal Sales, Web Production, Editorial, Design, Adops & Analytics teams
• Working with the Sales team to ensure there are P&L’s for all bookings and managing budgets for campaigns
• Creating timing schedules and ensuring each campaign delivers to these timings
• Attending client and agency meetings
• Brainstorming ideas with Sales and Art/Photography Director once a brief comes in
• Understanding client needs in order to fully deliver on the brief
• Briefing in the relevant internal teams involved on a campaign
• Working with Commissioning Editor's on content plans
• Working with Art Director on concepts
• Working with clients and developers to map out user experience and ensure campaigns are optimised
• Proofing content before it goes to client
• Liaising with photographers, stylists, location houses, model agencies
• Coordinating shoot schedules and product call in
• Attending photo shoots where necessary
• Coordinating post production deadlines with post production
• Managing small-scale reader events which form part of a campaign
• Proof reading talent contracts
• Understanding data and digital reporting in order to help manage and optimise campaigns
• Monitoring delivery of campaigns on a daily basis
• Ensuring work is always of the highest quality to encourage repeat business
• Developing knowledge of my client’s marketplace and ambitions in order to proactively identify new opportunities for the Sales team
Skills
- Advertising
- Marketing PR
- Art Direction
- Office
- Mac
- Art Direction/copywriting/creative/digital/build/campaigns
- Digital/ Print
- Retail
- Content
Education
Law
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Achieved 2.1 Hons
Awards
"Bright Sparks" award for Q1
Won for my management of the Wyevale Garden Centre campaign which involved four garden makeover shoots.
http://www.telegraph.co.uk/sponsored/gardening/gardening-tips/