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I am an experienced Brand, Marketing and Communications Client Manager working across a varied client list, which includes the British Army and Aviva. I enjoy developing in-depth brand strategies for my clients, utilising data, insight and demographic knowledge. Furthermore, I have thrown myself into all aspects of our marketing agency, gaining thorough knowledge and experience in areas such as being a brand guardian, planning and creating social media content calendars, forming detailed marketing schedules (to cover all mediums), planning and managing events, managing the full creative process from brief to delivery and project managing rebrands. I pride myself in creating strong client and supplier relationships to ensure all parties are not only getting the best service but also the most authentic solution. I enjoy undertaking research, identifying key audience types and applying my industry knowledge to formulate the most relevant and successful strategy for my client and their brand. I manage large workloads well and thrive working under pressure and to tight deadlines. I am highly organised and love a good project plan, list and process. But that's not to say I am not ready to be flexible and prepared to adapt a plan when requirements change. My experience covers: - Client, account and project management - Managing work through creative studios – from brief to delivery - Strategy development either for a client brand or a specific project - Data/insight collection and analysis - Social media management - Digital marketing including programmatic, PPC and SEO planning - Media planning and buying – print, digital, OOH, social etc. - Management of staff - Copywriting and content marketing Whilst I am capable working across all sectors, I particularly enjoy working with fashion and entertainment brands and large budget corporations.
The role - Brand consultancy + strategy formation - Brand management and championship - Audience mapping - Project management - Team/people management - Marketing strategies - Social media marketing - Media planning & buying - Media marketing - Forming client relationships - Digital marketing - Programmatic advertising and PPC - Brand and insight research - CMS experience - Event management - Communications - Creating key relationships with media - Data and econometrics - Tracking and reporting The clients - The British Army - EE - Aviva - PA Consulting Group - Amnesty - Wellcome Trust - Universal Music - Deutsche Bank - Department for Education Success - One of two team members pitching, and winning, The Army account - Being promoted twice in 18 months - Managing and mentoring staff that have now been promoted - Being the Client Manager on three of the Top 20 grossing clients - and keeping them there/increasing their rankings - Creating commercial opportunities to reach monthly targets - Forming fantastic client relationships that are recognised amongst senior leaders - Recognition from CEO, CCO and company founders
The role - Advertising sales - Media planning - Media buying - Marketing - B2B The product - The World of Fine Wine is a specialist magazine publication, dedicated to educating wine enthusiasts and learners alike. Success - Promoted within three months - Reaching monthly sales targets - Creating a marketing brief for both the print publication and it's new digital platform - Increasing awareness and subscription numbers worldwide
The role - Sales and Marketing Account Manager - Working on a CMS to create content - Copywriting - Trying and testing new clients - Creating client relationships - Pitching new clients - Working on a start-up Success - Started as Intern, promoted to Sales and Marketing Account Manager shortly after starting - Continued praise from senior management, peers, suppliers and clients
The role - Product placement - Reputation management - Film branding - Social media analysis - Social media marketing and branding - Data research and gathering - Data analysis - Data reporting - Script reading - Media Planning - Media Buying - Public relations Success - Work experience job with permanent role offered at the end
The role - Brand marketing and awareness - Brand strategy - Endorsement and sponsorship planning - Journalism - Editing - Social network and digital marketing - Marketing - Copywriting - Press releases - Interviewing - Audience identification and targeting - Event management - CMS experience Success - Communicating with the target audience of 14-24 year old New Zealand women - Writing weekly, relevant articles about fashion, music, entertainment and inspirational topics - Styling and running photo shoots for the website and associated publications - Contributing to the Love YOU by Kimberley Crossman book - Interviewing One Direction - Interviewing Ruby Rose - Interviewing Vanessa White from The Saturdays - Interviewing Bella Thorne - Running red carpets and conducting interviews - Being a personal shopper to contest winners - Event management in competition weekend aways - Working to build the Kimberley Crossman brand from the floor up and contributing ideas to create the ideal space for our audience - Video blogging (Vlogging)
Consistent assignment marks between B+ and A+ Final result was a high B+, meaning BA Hons 2:1