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A hard-working, reliable and motivated employee, with a successful background working in brand management, project management and communications for a leading global luxury brand. A highly developed skill set in retail marketing and buying. Shows enthusiasm at work and valued highly within a tight knit team. Possesses a wide-range of work experience demonstrating the ability to integrate and work well through building relationships easily with others. A self-starter with the initiative to work independently and a well organised, creative and passionate professional. Enjoys maintaining and enhancing relationships with both clients and colleagues alike, striving to ensure success for the brand.
Major achievements • Project management of new Bowers & Wilkins communications across all platforms, including advertising, still imagery, video and digital • Worked alongside Brand Manager to develop and execute marketing communications across all Bowers & Wilkins global product launches • Integral part of the creative team in the development and execution of brand identity at national and international events such as Primavera Festival (Barcelona), WOMAD (UK), Oya Festival (Oslo) and Jamie xx album launch party (London) • Developed strong and vital bonds between the marketing, engineering and sales departments at Bowers & Wilkins • Key contact for internal communications within Bowers & Wilkins, including strengthening relationships with key markets • Initiated and developed brand materials, building on the concept that effective marketing starts within a company Key responsibilities • Development and management of consumer facing events • Responsible for all content, ensuring Bowers & Wilkins’ messaging, advertising, printed materials, and brand and e-commerce websites, are comprehensive, timely and representative • Project managing, briefing, budgeting and approving Marketing Communications • Key marketing contact for UK Sales department and Bowers & Wilkins distributors and retailers • Planning and generating Social Media output across a variety of platforms • Creatively leading all consumer communications • Project managing all Video and Photography • Management of Point of Sale materials for new products, including logistics • Coordination of all internal B2B events covering all of the UK relations
• Five highly successful years as a Marketing Assistant for a national retailer, working primarily on Brand Identity, Marketing Literature and PR • Responsible for implementing and maintaining the TOFS Social Media strategy • Managed all internal and external consumer email marketing campaigns from initial conception to execution, including copywriting and design build • Successfully built relations with TOFS agencies for both design and PR • PR generation including a campaign which went viral then picked up by national newspapers and TV including Look magazine, The Daily Mail, This Morning and Alan Carr • Project management of the businesses advertising campaigns and promotional materials • Responsible for the Corporate Social Responsibility campaign for each of the 189 stores supporting their own local charity, raising on average £100,000 a year
Professional Certificate in Marketing at Chartered Institute of Marketing (2010 – 2012) Marketing the Brand/Project Management at Chartered Institute of Marketing (2014)