About me

I solve human problems and use creativity to change behaviour. Trained as an integrated strategist specialising in social impact and engagement, I offer a unique perspective to leaders looking to grow their businesses.

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Work history

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Communications StrategistWe are Vista
Nov 2017 - Dec 2018London, United KingdomFull Time
Lead strategy across key accounts and an active partner in the creative process from ideation to implementation. Specialise in employee engagement, employer branding and corporate narratives. - Lead engagement campaigns for Lloyds Banking Group, connecting employees to their divisions, the business vision and the Group's Helping Britain Prosper strategy. - Developed a sustainability campaign for BT employees implementing behavior change techniques from EAST theory to decrease single use plastics from the business. - Partnered with HR and senior leadership at King to create a new proposition and creative campaign for the global employee development programme to create belief in the company vision and mission - taking cultural differences into account. - Developed agency proprietary tool designed to understand audience 'mindset' underpinning the strategic approach of the agency, and successfully led to client development and new business wins. - Design, structure and facilitate strategy workshops for senior clients and partners and lead the analysis, recommendations and strategic guidance following the workshops.
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StrategistSkating Panda
Apr 2016 - Oct 2017London, United KingdomFull Time
Delivered strategic and creative thinking to create purpose driven work for both corporate and non-profit clients. Specialised in social impact, brand purpose and sustainability. - Developed strategy for the Sky Ocean Rescue campaign integrating behaviour change theory. Partnered with creative team to develop the big idea‘ Ocean Heroes' and collaborated with the head of sustainability at Sky, PR teams and Corporate Affairs to launch the initiative across Sky platforms. - Lead strategist on Bernard van Leer Foundation account and responsible for strategizing and implementing the digital campaign for their ECM publication which resulted in 6x as many downloads as 2016. - Partnered with head of strategy to create a 7-stage sustainability toolkit based on a technical framework, and developed a compelling positioning, language and visuals ensuring it's engaging for non- technical clients. This led to new business wins and new opportunities with existing clients. - Developed the proposition, brand and communication plan for Toya Play a start-up that empowers girls to get involved in STEM. This increased awareness of the brand, and ultimately lead to funding. - Developed strategic approach for the African Society of Laboratory Medicine 2016 conference campaign and successfully attracting global audiences to attend resulting in 50% increase from previous conference. - Collaborated with head of strategy to create an approach for CSR initiatives in Africa for Prudential.

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Skills

• Marketing Strategy
• Research
• Communication
• Project Management
• Creative
• Brand Strategy
• Strategic Planning

Education

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MSc AdvertisingDublin Institute of Technology
Sep 2012 - Jul 2013Dublin, Ireland
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Postgraduate Diploma in PsychologyUniversity of Nottingham
Sep 2007 - Jul 2008Nottingham, United Kingdom

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