Projects credited in
- EXPEDIA ‘SWIMMING PIGS’ TVC BRANDProblem: In the midst of 2014, international travel was in decline. Expedia needed to remind people of the positives globetrotting can bring. Solution: The most awarded campaign at Cannes in 2014, ‘Travel Yourself Interesting’ showed people the value of expensive holidays. These funny 20 second spots were the second tier of our campaign and fed the public with the interesting travel facts one can learn when they travel abroad. Featuring the vocal talent of the great Tom Hollander, this ad has enjoyed over 1 million hits on YouTube.
- Expedia Travel Yourself InterestingExpedia was operating in a highly commoditised and very competitive market. It identified a target audience of travel fanatics who believed travel made them more interesting people and who were prepared to spend more than average on purchasing online travel. The Travel Yourself Interesting campaign was the result of a brief to Ogilvy to build on this insight and create a cut through campaign, that eschewed the category cliches of "palm trees and price points". Running for several years, acros
- Expedia, Travel Yourself Interesting3
+ Show more
Work history
R
R
Marketing & Brand ConsultantRebecca Mckee LTD
London, United KingdomFreelance
ClearScore - Global expansion India, Australia
Management of Travelodge ATL - £10 m brand campaign
Brand relaunch Monster in you corner. £11m Europe wide campaign
Jack Wills - xmas campaign 2013/14
Head of BrandSky
- London, United KingdomFull Time
Skills
- Advertising
- Digital Media
- Events
- Marketing PR
- TV
- Branding
- Brand Management
- Email Marketing
- Management
- Market Research
- Marketing Strategy
- Social Media Marketing
- Communications
- Social Media
- TV Advertising
- PR Strategy
- Brand Positioning
- Creative Campaigns
- Agency Management