• Management of all online marketing platforms (including social media, email, website). • Relationship management with mentors, business partners, members, stakeholders. • Brand implementation and guardianship. • Relationship marketing through internal community comms and management of word-of-mouth marketing. • Design of all marketing collateral (including booklets, outdoor marketing, info-graphics). • Copy writing and content management. • Event management. • Management of online metric measurements. • Marketing mentoring.
Rebecca Clare Designs is a business designing, producing and selling unique jewellery, operated out of Barrio Logan; the arts district of San Diego. Rebecca Clare Designs uses social media, e-commerce, targeted print media, branded literature, events and PR to increase brand awareness and drive traffic to the e-commerce site. The company has successfully marketed and sold jewellery at a local level through relationship building with San Diego businesses and a global level through the use of digital platforms.
• Effective management of innovative B2C marketing campaigns, including planning, development and implementation within a fixed budget and timescale, resulting in improved efficiency and accelerated sales. • Streamlined lead-time efficiency by proactively achieving Photoshop and InDesign qualifications, allowing for in-house brand design of all ATL and BTL marketing material, saving the department £30,000+. • Managed relationships with creative agencies, including creative processes, budget and brief. • Implemented brand guidelines across Head Office and all regional sites, to streamline TSHC brand and increase brand awareness. • Defined consumer-targeted strategies based on customer, trend and competitor analysis to efficiently apply the marketing mix to relevant segments, leading to 100% occupancy rates during employment term. • Reached 44,000 students over 8 days through the Freshers’ Fairs campaign, on which I was creative and project lead. • Produced content for blogs, email, social media, webpages and collateral to reinforce the company’s brand voice and increase customer value.
• Acted as creative lead and art director; responsible for organising and implementing strategies for over 75 exhibitions and acted as the conduit between visitors, clients and customers to ensure positive brand experience and return custom. • Developed brand awareness through social media, printed media, branded literature and PR, including writing email, blog and press release content. • Efficiently built email campaigns through the use of HTML coding and content management systems to accelerate growth in the gallery’s client and artist database, leading to the highest visitor numbers and sales since gallery inception during tenure. • Established partnerships with local businesses, universities and clients to increase gallery revenue.