A dynamic Creative Lead with extensive expertise in advertising, marketing and production. A visionary designer for mobile, web, print and retail spaces, focusing on developing meaningful exchanges to enrich customer experience. Passionate about art and design innovation, sharing and learning; revelling in the opportunity to reach out, connect and inspire.
Conceptualised and produced integrated marketing for Europe, working cross channel from digital magazine takeovers to out of store pop-up events, ensuring a consistent and multi-dimensional customer brand experience. - Presented with the BR ‘Leading and Managing Others Award’, acknowledging drive and perseverance, creativity and innovation. - Developed a marketing strategy to penetrate emerging EU markets by liaising with global business partners. - Translated the global vision for all creative content, including mobile, desktop, email, PR, branding, social, advertising, promotions, magazine and retail spaces. - Improved brand credibility and user experience by instigating the transition to responsive email design. - Produced luxury and bespoke print marketing; working hand-in-hand with specialist design and production vendors to deliver on time and within budget. - Managed the integrated design budget across instore, digital and social.
Boosted dwell time, engaged customers and initiated sales by leading creative of stand-out window designs. - Provided inspiration to the team by organising an eclectic range of away days, including ‘Hello, My Name is Paul Smith’ (Design Museum) and Digital Revolution Exhibition (Barbican). - Collected an ‘Exceed Award’ for developing a visual merchandising training programme that improved creative execution of window displays and contributed to 35% reduction in errors. - Built proposals and schedules; managing the studio to ensure projects were delivered on time and on brand. - Received outstanding unsolicited feedback for presentations on creative collaborations. Acknowledged by great press reviews for the 2014 entry into Riba Street Project; a collaboration with Make Architects.
On and offline studio design and creative artworking for their reputable clients; Toyota, Lexus, Starbucks, John Lewis, Waitrose, Asus, Sky, Delta, Nationwide, P&G and Whipcar. - Assignments ranged from producing brand guidelines for myWaitrose to DM packs for the Visit Wales campaign, through to responsive email campaigns for Starbucks and animated banners for Delta Airlines. - Participated in projects, winning DMAs, Marketing Week and Precision Marketing Awards.
Presented with this award during in this current position, acknowledging drive and perseverance, creativity and innovation.
Presented with this award during my time as Production and Visual Operations Manager for Banana Republic, for developing a visual merchandising training programme that improved creative execution of window displays and contributed to 35% reduction in errors.