About me
A dynamic Creative Lead with extensive expertise in advertising, marketing and production. A visionary designer for mobile, web, print and retail spaces, focusing on developing meaningful exchanges to enrich customer experience. Passionate about art and design innovation, sharing and learning; revelling in the opportunity to reach out, connect and inspire.
Work history
Creative Manager for Europe
Conceptualised and produced integrated marketing for Europe, working cross channel from digital magazine takeovers to out of store pop-up events, ensuring a consistent and multi-dimensional customer brand experience.
- Presented with the BR ‘Leading and Managing Others Award’, acknowledging drive and perseverance, creativity and innovation.
- Developed a marketing strategy to penetrate emerging EU markets by liaising with global business partners.
- Translated the global vision for all creative content, including mobile, desktop, email, PR, branding, social, advertising, promotions, magazine and retail spaces.
- Improved brand credibility and user experience by instigating the transition to responsive email design.
- Produced luxury and bespoke print marketing; working hand-in-hand with specialist design and production vendors to deliver on time and within budget.
- Managed the integrated design budget across instore, digital and social.
Production & Visual Operations Manager for Europe
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Boosted dwell time, engaged customers and initiated sales by leading creative of stand-out window designs.
- Provided inspiration to the team by organising an eclectic range of away days, including ‘Hello, My Name is Paul Smith’ (Design Museum) and Digital Revolution Exhibition (Barbican).
- Collected an ‘Exceed Award’ for developing a visual merchandising training programme that improved creative execution of window displays and contributed to 35% reduction in errors.
- Built proposals and schedules; managing the studio to ensure projects were delivered on time and on brand.
- Received outstanding unsolicited feedback for presentations on creative collaborations.
Acknowledged by great press reviews for the 2014 entry into Riba Street Project; a collaboration with Make Architects.
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Skills
- Fashion
- Advertising
- Marketing PR
- Visual Arts
- Print Design
- Art Direction
- Design
- Creative Direction
- Illustrator
- Indesign
- Photoshop
- Photography
- Microsoft Office Suite
- Typography Layout Design
- Branding Marketing Collateral
- Microsoft Word Powerpoint Excel Outlook
Education
Design Environment
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Awards
Leading and Managing Others Award
Presented with this award during in this current position, acknowledging drive and perseverance, creativity and innovation.
Exceed Award
Presented with this award during my time as Production and Visual Operations Manager for Banana Republic, for developing a visual merchandising training programme that improved creative execution of window displays and contributed to 35% reduction in errors.