Rebecca Morrison

Freelance

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  • LocationLondon, United Kingdom

About me

 

A dynamic Creative Lead with extensive expertise in advertising, marketing and production. A visionary designer for mobile, web, print and retail spaces, focusing on developing meaningful exchanges to enrich customer experience. Passionate about art and design innovation, sharing and learning; revelling in the opportunity to reach out, connect and inspire.

Skills

 

  • Fashion
  • Advertising
  • Marketing PR
  • Visual Arts
  • Print Design
  • Art Direction
  • Design
  • Creative Direction
  • Illustrator
  • Indesign
  • Photoshop
  • Photography
  • Microsoft Office Suite
  • Typography Layout Design
  • Branding Marketing Collateral
  • Microsoft Word Powerpoint Excel Outlook

Work history

Currently

Creative Manager for Europe

Banana Republic

Aug 2015
  • Conceptualised and produced integrated marketing for Europe, working cross channel from digital magazine takeovers to out of store pop-up events, ensuring a consistent and multi-dimensional customer brand experience. - Presented with the BR ‘Leading and Managing Others Award’, acknowledging drive and perseverance, creativity and innovation. - Developed a marketing strategy to penetrate emerging EU markets by liaising with global business partners. - Translated the global vision for all creative content, including mobile, desktop, email, PR, branding, social, advertising, promotions, magazine and retail spaces. - Improved brand credibility and user experience by instigating the transition to responsive email design. - Produced luxury and bespoke print marketing; working hand-in-hand with specialist design and production vendors to deliver on time and within budget. - Managed the integrated design budget across instore, digital and social.

2014

Production & Visual Operations Manager for Europe

Banana Republic

Apr 2013 - Jun 2014
  • Boosted dwell time, engaged customers and initiated sales by leading creative of stand-out window designs. - Provided inspiration to the team by organising an eclectic range of away days, including ‘Hello, My Name is Paul Smith’ (Design Museum) and Digital Revolution Exhibition (Barbican). - Collected an ‘Exceed Award’ for developing a visual merchandising training programme that improved creative execution of window displays and contributed to 35% reduction in errors. - Built proposals and schedules; managing the studio to ensure projects were delivered on time and on brand. - Received outstanding unsolicited feedback for presentations on creative collaborations. Acknowledged by great press reviews for the 2014 entry into Riba Street Project; a collaboration with Make Architects.

2013

Graphic Designer

Kitcatt Nohr

Jul 2011 - Feb 2013
  • On and offline studio design and creative artworking for their reputable clients; Toyota, Lexus, Starbucks, John Lewis, Waitrose, Asus, Sky, Delta, Nationwide, P&G and Whipcar. - Assignments ranged from producing brand guidelines for myWaitrose to DM packs for the Visit Wales campaign, through to responsive email campaigns for Starbucks and animated banners for Delta Airlines. - Participated in projects, winning DMAs, Marketing Week and Precision Marketing Awards.

Education

2006

Design Environment

Central Saint Martins

Aug 2002 - May 2006

    Awards

    2014

    Leading and Managing Others Award

    • Presented with this award during in this current position, acknowledging drive and perseverance, creativity and innovation.

    2013

    Exceed Award

    • Presented with this award during my time as Production and Visual Operations Manager for Banana Republic, for developing a visual merchandising training programme that improved creative execution of window displays and contributed to 35% reduction in errors.