Rebecca Pullicino

Senior Campaign Manager

  • LocationUnited Kingdom



  • Media
  • Campaign Strategy
  • Media Communication
  • Social Media Digital Strategies
  • CRM Campaigns
  • Acquisition Marketing
  • Retention Marketing
  • Campaign Managment

Work history


Senior Campaign Manager


Nov 2014
  • Full Time
  • Planning and Executing customer retention and growth campaigns through a variety of media, including email, social and re-targeting. Own the ESP relationship for MailOnline. Liaise with brand planners and campaign analysts on long term campaign plans. Maintain and make recommendations for automated event triggered communications. Boost conversion by segmentation, behavioural targeting, testing and optimising user experience. Ensure comprehensive results tracking is in place for all activity and where possible attribute value to the campaign. Provide commentary on campaign results and make recommendations for follow-up activity. Maintain a complete record of all emails dispatched and their results. Monitor email KPIs and maintain benchmarks to identify for exceptions.


Campaign Manager

DMG Media

Mar 2012 - Nov 2014
  • Full Time
  • I have managed the marketing operations of group data campaigns. Working with brands such as Metro, Metro Play, Teletext Holidays, Zoopla, Jobsite, Wowcher and the various segments of The Mail. During this time I was seconded to Metro Play for 3 months to manage the migration of players from old platform, set up a welcome program and plan the first 3 months of CRM strategy.



Master in Digital Marketing

London South Bank University

Jan 2016
  • London, UK
  • Digital Marketing


Ecrm Masterclass

E Consultancy

Oct 2014 - Oct 2014
  • ECRM Masterclass


PG Dip Digm

Institute of Digital Marketing

Jan 2013 - Dec 2013
  • London, UK
  • Post Graduate Diploma Digital Marketing