I am a Creative Director whose passion is to craft emotive and engaging stories.
Over the last 10+ years, I’ve created a variety of these stories - anything from TV ads, Instagram campaigns, short films to YouTube series and even a podcast. I also know a thing or two about working with Talent and Influencers.
I count myself lucky to love my job and to have worked on such varied brands as Nike, PlayStation, Sainsbury’s, Carte Noire, HTC, Boots and Hasbro.
I love nothing more than to use my content strategy know-how to conceptualise, pitch and create campaigns for brands.
On the 'side', I also host a podcast called ‘This Way Up’ where I interview leading Women across the world - from Google CDs to Emmy nominated documentary filmmakers to inspirational entrepreneurs - sharing the good, the bad and the ugly of their careers.(https://itunes.apple.com/gb/podcast/this-way-up/id1406171594 & @thiswayuppodcast on Instagram)
Finally, I also like to contribute to the industry through various talks, workshops and events as well as judging at awards shows including Young Cannes Lions, D&AD New Blood and the Gerety awards. (Available for speaking gigs)
Projects
- This Way Up PodcastTHIS WAY UP is a podcast featuring interviews with leading women in the creative industry. Sharing the good, the bad and the ugly of their careers. It’s those valuable insights that make the journey up a little less hard. For more info: www.thiswayup.io Follow us: @_this_way_up_
- UBER - International Women's DayFor International Women’s Day, I scripted and directed three films for Uber. This particular campaign was close to my heart because it was created specifically to open up the discussion around the fact that only 14% of London’s blue plaques are for women. Each film follows a leading female culture maker as they hop from Uber to Uber across London to visit key places associated with their female heroes - from their birthplaces to meaningful spots, to blue plaques dedicated to them. They each wen
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Projects credited in
- We Are Not A StereotypeTo mark International Women’s Day, we are doing something BIG. The pandemic is widening the gender pay gap and something needs to be done…and we need your help. Since the pandemic started the gender pay gap has widened to the extent that women in their mid-30s will not see equal pay in their lifetime. “We are not a stereotype” is a movement to try and stop this. We need to dismantle damaging stereotypes and showcase how the challenges we face in our careers are real and unique. In this vide
- International Women’s Day 2020, meet 100 trailblazers redefining the creative industryAt The Dots, International Women’s Day isn’t just a day – it’s a whole month! A time to take over the site and shine a light on the women and non-binary people redefining the creator landscape. For #IWD2020, we asked industry leaders to nominate the trailblazing women and non-binary people they think will redefine the creative and digital industries over the coming years. The list we’ve put together is one that beams with brilliant, talented people and their dedication to positive change. Book168
- Top career advice from 20 icons in design, photography, fashion & moreLooking for career advice? A mentor? Some friendly and constructive feedback? We got you! Excitingly 30+ incredible industry experts across publishing, photography, design, creative, fashion, music, marketing, digital, tech and more are on-hand to help answer your burning career-related questions in our Asks hub. Meet 20 of them below and discover their top tips! So, if you have a career question that you’d love the best in the business to help with, hop this way.68
- Get career advice from It’s Nice That, Dazed, D&AD, Rankin & moreLooking for career advice? Excitingly 30+ incredible experts from across the creative industries have generously agreed to help answer your burning career-related questions. So, if you have a career question (examples below) that you’d love the best in the business to help with, just post it here on our Asks hub! Our ‘Asks experts’ include: Priya Matadeen - General Manager, Commercial, Dazed Holly Tucker - Founder, Holly & Co Alex Bec - Co-founder, It's Nice That Gemma Greaves - Chief Executive45
- This Way Up podcast - Episode 16- Pip JamiesonSomething I did, [when looking for investment] is that I made a list of all the asshole investors that I heard about in town. And for the first month, I pitched them first. And it was horrific. I was pitching all these awful alpha males [and] I was literally coming home to my husband in pieces. But what was great about that process is by the time I got to the investors I really wanted; I was pitch ready – Pip Jamieson, CEO of The Dots This episode of This Way Up was recorded live on stage at th
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Work history
Creative DirectorAMV BBDO
London, United KingdomFreelance
Creative DirectorThe Elephant Room
- London, United KingdomFreelance
I helped newly founded start-up 'The Elephant Room' pitch and win a campaign for Uber, specifically for International Women’s Day. I then scripted and directed (for the 1st time) three films. The aim was to raise awareness of the lack of London blue plaques dedicated to women. Alongside the films, I created a suite of social assets for Uber’s social pages. The result was engaging and refreshing films for IWD that really hit the brief and carried a strong message. Each video exceeded over 10k views without media spend in just a couple of days after International Women’s day. The campaign was achieved in record time and within a very small budget.
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Skills
- Branded Content
- Social Advertising
- Digital
- Influencer Marketing
- Ad Campaigns
- Ad Strategy
- Ad Concept
- Creative Direction
- Advertising
- Marketing