Rebecca Rowntree

Creative Director & Founder of This Way Up Podcast

Level
Senior
Location
London, United Kingdom
Availability
Locked Pro Plan feature
Professions
-

Projects

Projects credited in

Side Hustles

About me

I am a Creative Director whose passion is to craft emotive and engaging stories. Over the last 10+ years, I’ve created a variety of these stories - anything from TV ads, Instagram campaigns, short films to YouTube series and even a podcast. I also know a thing or two about working with Talent and Influencers. I count myself lucky to love my job and to have worked on such varied brands as Nike, PlayStation, Sainsbury’s, Carte Noire, HTC, Boots and Hasbro. I love nothing more than to use my content strategy know-how to conceptualise, pitch and create campaigns for brands. On the 'side', I also host a podcast called ‘This Way Up’ where I interview leading Women across the world - from Google CDs to Emmy nominated documentary filmmakers to inspirational entrepreneurs - sharing the good, the bad and the ugly of their careers.(https://itunes.apple.com/gb/podcast/this-way-up/id1406171594) Finally, I also like to contribute to the industry through various talks, workshops and events as well as judging at awards shows including Young Cannes Lions, D&AD New Blood and the Gerety awards. (Available for speaking gigs)

Locked Pro Plan feature

Skills

  • Branded Content
  • Social Advertising
  • Digital
  • Influencer Marketing
  • Ad Campaigns
  • Ad Strategy
  • Ad Concept
  • Creative Direction
  • Advertising
  • Marketing

People I’ve worked with

Companies I’ve worked with

  • AMV BBDO

    AMV BBDO

    • Advertising
  • R/GA

    R/GA

    • Advertising
  • Vayner Media

    Vayner Media

    • Publishing
  • The Elephant Room

    The Elephant Room

    • Advertising

Work history

Currently

Creative Director

AMV BBDO

Apr 2019
  • London, United Kingdom
  • Freelance

2019

Creative Director

The Elephant Room

Mar 2019 - Apr 2019
  • London, United Kingdom
  • Freelance
  • I helped newly founded start-up 'The Elephant Room' pitch and win a campaign for Uber, specifically for International Women’s Day. I then scripted and directed (for the 1st time) three films. The aim was to raise awareness of the lack of London blue plaques dedicated to women. Alongside the films, I created a suite of social assets for Uber’s social pages. The result was engaging and refreshing films for IWD that really hit the brief and carried a strong message. Each video exceeded over 10k views without media spend in just a couple of days after International Women’s day. The campaign was achieved in record time and within a very small budget.

2018

Creative Director

R/GA

Oct 2018 - Dec 2018
  • London, United Kingdom
  • Freelance
  • I was brought in to R/GA to help with the launch of The Gurls Talk Podcast, sponsored by Nike and hosted by model and activist Adwoa Aboah. Overseeing the podcast edits, copy and social assets for each episode. I was then asked to work directly with the R/GA Portland team on the Nike membership account, including Nike 2020 New Year membership and Women’s World Cup campaigns.

2018

Creative Director

Vayner Media

Aug 2018 - Oct 2018
  • London, United Kingdom
  • Freelance
  • Delivering and overseeing a campaign for Shell’s Diversity & Inclusion division. Working closely with their creative and strategy team, I oversaw 100+ mobile-first content, from manifesto and tentpole films to social, website and retargeting content.