I am a Creative Director whose passion is to craft emotive and engaging stories. Over the last 10+ years, I’ve created a variety of these stories - anything from TV ads, Instagram campaigns, short films to YouTube series and even a podcast. I also know a thing or two about working with Talent and Influencers. I count myself lucky to love my job and to have worked on such varied brands as Nike, PlayStation, Sainsbury’s, Carte Noire, HTC, Boots and Hasbro. I love nothing more than to use my content strategy know-how to conceptualise, pitch and create campaigns for brands. On the 'side', I also host a podcast called ‘This Way Up’ where I interview leading Women across the world - from Google CDs to Emmy nominated documentary filmmakers to inspirational entrepreneurs - sharing the good, the bad and the ugly of their careers.(https://itunes.apple.com/gb/podcast/this-way-up/id1406171594) Finally, I also like to contribute to the industry through various talks, workshops and events as well as judging at awards shows including Young Cannes Lions, D&AD New Blood and the Gerety awards. (Available for speaking gigs)Locked Pro Plan feature
I helped newly founded start-up 'The Elephant Room' pitch and win a campaign for Uber, specifically for International Women’s Day. I then scripted and directed (for the 1st time) three films. The aim was to raise awareness of the lack of London blue plaques dedicated to women. Alongside the films, I created a suite of social assets for Uber’s social pages. The result was engaging and refreshing films for IWD that really hit the brief and carried a strong message. Each video exceeded over 10k views without media spend in just a couple of days after International Women’s day. The campaign was achieved in record time and within a very small budget.
I was brought in to R/GA to help with the launch of The Gurls Talk Podcast, sponsored by Nike and hosted by model and activist Adwoa Aboah. Overseeing the podcast edits, copy and social assets for each episode. I was then asked to work directly with the R/GA Portland team on the Nike membership account, including Nike 2020 New Year membership and Women’s World Cup campaigns.
Delivering and overseeing a campaign for Shell’s Diversity & Inclusion division. Working closely with their creative and strategy team, I oversaw 100+ mobile-first content, from manifesto and tentpole films to social, website and retargeting content.