Rebecca Watson

CRM Project Manager

  • LocationLondon, United Kingdom



  • Film
  • Design
  • Illustrator
  • Indesign
  • Office
  • Photoshop
  • Basecamp
  • Mail Chimp
  • Google Docs
  • Mailchimp Newsletter Integration
  • Trello

Work history


CRM Project Manager


Aug 2013
  • Responsibilities: • Co-ordinating and managing CRM marketing campaign projects liaising closely with marketing, retail, editorial, creative and web development teams • Project managing CRM marketing activities such as the three-weekly emails and customer lifecycle emails across menswear and womenswear departments alongside larger scale projects such as the loyalty scheme CRM requirements • Analysing reports to gain insight and establish where improvements and more innovation can take place • Continuously reviewing and improving the planning, processes and procedures to ensure efficiencies in a fast-paced environment • Ensure resource requirements are met within the CRM team, including editorial, design and development • Ensuring projects meet deadlines and brief through daily management of resource and project planning • Using project management tools and theory such as trello, Google docs, Resource Guru, Agile and the RACI matrix to maintain transparency for all stakeholders • Regularly use tools such as MailChimp, Responsys, and Sitecore as well as an understanding of HTML Achievements: • Being a new role, all processes for CRM activity had to be established from scratch. • Project managing numerous projects with a new team of creatives solely for CRM activity


Digital Workflow Co-ordinator

RR Donnelley

Mar 2013 - Jul 2013
  • Responsibilities: • Managing the digital schedule, resourcing freelancers and recording staff activity • Creating specifications for work on behalf of clients • Ensuring projects are quoted correctly, completed within budget and meet their deadlines • Providing cost reports to clients and members of the team • Handling numerous job requests, responding to clients swiftly and efficiently • Work alongside the Print Workflow Coordinator to ensure systems are used efficiently Achievements: • Implementing a new scheduling system that is more flexible and efficient than the previous method used. This has allowed Account Managers to access the schedule live and retrieve a general overview of availability



BA(Hons) Graphic Design

University of Portsmouth

Aug 2008 - May 2011
  • BA Hons Graphic Design