Rebecca White
Available

Rebecca White

Associate Director - Edelman for MicrosoftLondon, United Kingdom
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Rebecca White
Available

Rebecca White

Associate Director - Edelman for MicrosoftLondon, United Kingdom
About me
PR Director in Edelman’s agency Assembly Media set up as a dedicated entity to service Microsoft’s global business. Delivering strategic counsel to a range of clients; specialism in technology. A trusted adviser on narrative development, internal communication (employee engagement), positioning and crisis management, delivering impactful campaigns and media relations. Ex Head of PR, Social and Internal Comms at Sony, for the European B2B business. Named PR Week’s 30Under30 in 2018. Passionate about brand reputation management and digital integration to achieve results. Ambitious, creative, full of ideas, with excellent interpersonal skills, strategic in approach and hands on in delivery. A self-starter and big encourager of others, with the ability to adapt quickly to any situation and build relationships across a global organisation
Projects
  • Sony - innovation launches at IBC
    Sony - innovation launches at IBCDuring my tenure at Sony, I led various large scale press events, notably those at the International Broadcast Convention (IBC), writing the press conference speech, briefing executives, production and stage management, choreography, stage design. Below is the 2018 delivery.
  • Emotion in Every Frame - The European Launch of Sony VENICE
    Emotion in Every Frame - The European Launch of Sony VENICESony proudly introduces its next generation motion picture camera system with forward thinking full frame sensor, phenomenal colour science and user-friendly operation. I led the European press launch of Sony's latest movie camera VENICE, with 30+ media and influencers joining us at Pinewood Studios for an exclusive unveiling, hands on demo and interviews with various DOPs and product experts.
  • Sony Virtual Production Press Launch gives you wings...
    Sony Virtual Production Press Launch gives you wings...Press launch for European media and influencers. Sony Professional Solutions Europe launched Virtual Production, an on-demand cloud production service that provides a complete production toolset for multi-platform content creation and delivery, at Red Bull’s Alpenbrevet motorcycle race in Sarnen, Switzerland. At the one-day event, Red Bull Switzerland used Sony’s Virtual Production solution to livestream the entire race on its social media, giving them the freedom, flexibility and agility to ca
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Work history
    Microsoft logo
    Microsoft logo
    Associate Director at Edelman for MicrosoftMicrosoft
    London, United KingdomFull Time
    PR at Edelman for Microsoft. Leading communications for Microsoft’s Commercial Surface business in the UK. Responsible for senior client counsel supporting across a variety of communications challenges; reputation, product/services promotion, issues & crisis management, media strategy, B2B marketing, and employee engagement.
    Edelman logo
    Edelman logo
    Associate DirectorEdelman
     - London, United KingdomFull Time
    Associate Director in Edelman’s Corporate Reputation Practice; Edelman is a leading global communications and marketing firm. Responsible for senior client counsel on key accounts; Microsoft, Tetra-Pak, Janssen, Queen Elizabeth Prize for Engineering, and Disney, supporting across a variety of communications challenges; reputation, product/services promotion, issues & crisis management, media strategy, B2B marketing, and employee engagement. I design and execute global campaigns across a broad spectrum of industries and geographies, managing day to day media relations and pitching, as well as leading on significant new business opportunities. I own client finances, and tailor plans to meet growth targets, investing in Edelman’s in-house talent to successfully deliver marketing campaigns that meet and exceed the commercial objectives of our clients.
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Skills
  • Media Relations
  • Events PR
  • Communications
  • Consumer PR
  • Brand Management
  • Social Media Marketing
  • Press Relations
  • Brand Communication
  • Journalism
  • Content and Media Writing
Education
    T
    T
    BA (Hons) English LiteratureThe University of Birmingham
     - Birmingham, United Kingdom
Awards
    P
    P
    PR Week's 30Under 30PR Week Awards
    UK's PR list recognising the annual young stars of PR under 30 years working either in-house or agency