An ambitious and creative marketer, proficient in building strong relationships with a range of stakeholders and co-ordinating events. A quick learner, confident in undertaking challenges to deliver resultsLocked Pro Plan feature
Responsible for B2B marketing of all services and products delivered by JPG Europe. Managing and updating the CRM database, in order to analyse existing client activity and identify prospect clients. Working to deadlines to co-ordinate all marketing e-blast campaigns, with input on design and key messaging. Identifying prospect companies and brands, delegating these to the sales team to follow up. Collating statistical data from key sales activity and campaigns in order to create monthly marketing reports, which are then presented to the group steering committee. Setting clear protocols and advising colleagues on marketing processes and objectives. Continuous market research into the retail sector, as well as packaging and consumer trends.
CRM Communications – Planning strategic content for monthly and bespoke e-newsletters, sourcing and writing engaging content and building email communications on Hobsons CRM system. I also provide statistical reports for staff forums and analysis. PR – Liaising with key faculty contacts to generate and supplying engaging content for press releases, website and external use. I also cover PR at faculty events, conducting interviews, gathering information for student case studies and live social media updates from events. Social Media - Assisting with production of a strategic faculty social media plan, managing content and interactions on faculty Twitter and Facebook accounts, live updates from faculty events and delivering social media campaigns for major events, such as Degree Shows and Graduate Fashion Week. Event Co-ordination – Producing marketing material, managing logistics, organising staff cover, promotion and internal/external coverage, arranging photography/filming and providing full event support where necessary. Web development - Using CMS to actively monitor and develop content for Arts, Design and Media course web pages. Marketing collateral – Assisting with approval of new course literature, supplying unique imagery, artwork and copy which adhere to brand guidelines, building relationships with internal and external designers and printers. Student and alumni profiles – Sourcing inspiring and engaging case studies to promote courses on the web and in print publications. Corporate publications – Providing accurate course information, case studies and images for prospectuses and corporate material, as well as proofreading copy. Intranet toolkits – Development of staff toolkit to regularly update faculty staff of marketing activity, and to supply resources. Finance – Ensuring all purchase orders and invoices are updated to faculty sheet. Cross checking against central budget sheet on regular basis, ensuring all anomalies are rectified.
Voluntary Role Built relationships with blue-chip clients and PR agencies, account managed my own caseload. Liaised regularly with a range of contacts to sell advertisement space and obtain regular features for the newspaper. Managed several sections of the newspaper, researching and writing articles for every issue. Interviewed celebrities and renowned community members face to face, over the telephone and via email in order to feature them in the newspaper and boost readership. Managed all social media accounts and digital activity, ensuring regular updates were sent out. Represented the newspaper at events and exhibitions in order to promote the values and context of the newspaper to the general public. Assisted with the design and layout of the newspaper. Took part in the recruitment and selection process for new correspondents. Co-ordinated the distribution process.
Birmingham schools. Co-ordination of an Apprenticeships contract. Regular liaison with a wide range of clients and stakeholders. Assisting in the creation of marketing and promotional materials. Setting up and managing major social media accounts. Participating in careers events at schools, such as Practice Interviews, Women at Work day etc. Cross-selling company services. Conducting Health and Safety visits for work experience and apprenticeship placements.
Account managed my own caseload of work experience placements. Regular liaison with a large variety of clients and applicants. Sourcing student placements. Conducted interviews and selected successful students. Co-ordination of large events and projects, such as the BT Work Inspiration week. Editing content for the company website and promotional material. Maintaining awareness of health and safety procedures. Represented the company at events across Birmingham and Solihull. Selling of service packages to schools over the telephone and via emails.
BSc Business Communication 2:1
A Levels: English Language and Literature: (B), Media Studies: (C) AS Levels: Psychology: (E), ICT: (E)
8 GCSEs ranging from A to C, including Maths, English and Science.