I am a writer and multi-media journalist currently working in a fast paced newsroom, seeking opportunities in fashion and lifestyle journalism and copywriting. I have excellent working knowledge of SEO, CMS, Photoshop and InDesign. Passionate about design, culture, fashion and current affairs.
My main responsibilities are: • Building stories in CMS. • Ensuring SEO in all articles. • Writing headlines and sub-editing copy. • Sourcing appropriate imagery and multimedia elements (video, galleries, etc). • Writing news stories on an ad-hoc basis.
I designed window displays and in-store creative treatments for 60+ stores across Europe. I developed strong project and budget management; administrative and interpersonal skills. My responsibilities included: • Styling mannequins, ensuring outfits were commercial and brand appropriate. • Creating guidelines using InDesign. • Acting as point of contact for all internal buying and marketing teams, and external suppliers. • Maintaining a yearly window/marketing calendar. • Booking travel and managing the team diary.
I was responsible for writing the weekly indicator feature for the print edition of Drapers: self-initiating interviews and sourcing appropriate imagery. I contributed content for Drapersonline.com, writing and building articles in CMS.
Assisting the Fashion Editor, I called in garments from PRs, organised shoot prep and provided on-set styling assistance.