Rémi Lefèvre

Global Marketing Director, Hostmaker

  • LevelSenior
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsMarketing Consultant - UX Designer - Marketer

Projects

Projects credited in

About me

French Londoner addicted to #travel #tea #books #tech #productivity #design #hotels #socialmedia #neurology

Locked Pro Plan feature

Skills

  • Art and Creative Direction
  • Brand Communication Planning
  • Brand Creative Strategy
  • Transcreation
  • Web Design
  • Content Marketing
  • Public Speaking
  • Brand Positioning

People I’ve worked with

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Companies I’ve worked with

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  • Hostmaker

    Hostmaker

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    • Technology
  • I

    IHG

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    Work history

    Currently

    Marketing Director

    Hostmaker

    Jun 2018
    • London, United Kingdom
    • Full Time
    • Leading the commercial marketing efforts for Europe's leading home rentals management company, HOSTMAKER.

    Currently

    Brand Communications Lead Manager, InterContinental® Hotels & Resorts and Hotel Indigo®, Europe

    IHG

    Jan 2017
    • Denham, United Kingdom
    • Full Time
    • Storyteller in chief for the luxury and boutique brands of the 5,200-hotel IHG (InterContinental Hotels Group), InterContinental® Hotels & Resorts and Hotel Indigo®. - Responsible for the content-led communications of both brands, creating over 12K assets in 2017, including a design-led brand campaign for Hotel Indigo and a new rich-content episode for InterContinental Hotels & Resorts, - Introduced new media frameworks designed to programmatically maximise the outreach of the two brands to their respective niche segments, - Supervision of lifestyle, product and hotel photoshoots to renew imagery libraries in line with the brands' positioning objectives, - Leading positioning workshops for key InterContinental hotels opening as well as dedicated support for the 20+ Hotel Indigo properties opening in 2017-2018, - Continuous partnership with various external stakeholders, including creative, media & content agencies, hotel owners, franchise groups and hotel colleagues

    2016

    Commercial Marketing Lead Manager

    IHG

    Nov 2013 - Dec 2016
    • Denham, United Kingdom
    • Full Time
    • Everything marketing, comms and PR for our Southern & Western Europe markets, with a special focus on the InterContinental brand and our France, Suisse, Israel & Turkey portfolio.

    2013

    Social Media Marketing Manager

    IHG

    Jan 2012 - Oct 2013
    • Denham, United Kingdom
    • Full Time
    • Everything social media-related for InterContinental® Hotels & Resorts and Crowne Plaza® Hotels & Resorts, the two global upscale and luxury brands of InterContinental Hotels Group (IHG). REPUTATION // Online brand identity management, technology watch & competitive analysis COMMUNITIES // CRM, content management & brand advocacy - fostering relevant communities for each brand through tailored editorial strategy, lasting relationships and relevant media buy CAMPAIGNS // Supporting global & regional campaigns (brand, awareness, tactical) through social marketing consultancy, channel expertise, operational management and in-depths reporting TRAINING // Social media and social marketing training for corporate teams and hotel staff, creation and delivering of social marketing guidelines.

    Education

    2011

    MSc International Business

    University of Economics, Prague

    Aug 2010 - Oct 2011
    • Prague, Czechia
    • Double Master's Degree with the University of Economics, Prague Major - International Marketing / Brand Management

    2011

    Aug 2009 - Oct 2011
    • Lyon, France

    2009

    Sep 2006 - Jun 2009
    • Lyon, France
    • Accounting, Marketing, Advertising, Business Administration, HR, Cross-cultural Management, IT Systems Management, Financial Analysis, Quantitative Finance...

    2009

    BSc Law - International Relations & Political Science

    Law Faculty, University of Lyon

    Aug 2006 - Jun 2009
    • Lyon, France
    • Diplomacy, international Relations, Sociology, State & Nationalism, History of War, Media Management, Political Philosophy...