Rémi Lefèvre

Director, Luxury Brands @IHG @Kimpton

Level
Senior
Location
London, United Kingdom
Availability
Locked Pro Plan feature
Professions
-

Projects

Projects credited in

Side Hustles

About me

French Londoner addicted to #travel #tea #books #tech #productivity #design #hotels #socialmedia #neurology

Locked Pro Plan feature

Skills

  • Art and Creative Direction
  • Brand Communication Planning
  • Brand Creative Strategy
  • Transcreation
  • Web Design
  • Content Marketing
  • Public Speaking
  • Brand Positioning

People I’ve worked with

Companies I’ve worked with

  • Farmdrop

    Farmdrop

    • Retail
  • Hostmaker

    Hostmaker

    • Technology
  • Kimpton Hotels & Restaurants

    Kimpton Hotels & Restaurants

    • Design
  • I

    IHG

    Work history

    Currently

    Brand Director, Europe

    Kimpton Hotels & Restaurants

    Jul 2019
    • London, United Kingdom
    • Full Time
    • Brand lead for the luxe boutique hotel brand Kimpton Hotels & Restaurants in Europe, as part of the Global Luxury Brands team at IHG. Mostly, this means: 1. Sign, create and manage: - unique, design-led luxury boutique hotels in Europe, from 50 to 500 rooms, - locally-loved restaurants & bars, - thanks to awesome Kimpton colleagues infused with Kimpton culture 2. Making sure Kimpton is: - the best-loved hospitality company (by colleagues, guests, and owners) - delivering the ridiculously personal experience the brand is known for - known as a the leading luxury boutique brand and operator in Europe

    Currently

    Director, Luxury Brands

    IHG

    Jul 2019
    • London, United Kingdom
    • Full Time
    • Heading up Kimpton® Hotels & Restaurants in Europe, as part of the Luxury Brands team of IHG.

    Currently

    Head of Marketing

    The Growth Works

    Feb 2019
    • London, United Kingdom
    • Freelance
    • Heading up marketing for start-up consultancy The Growth Works.

    2019

    Head of Acquisition (contract)

    Farmdrop

    Mar 2019 - Jul 2019
    • London, United Kingdom
    • Full Time
    • Heading up customer acquisition and growth marketing at Farmdrop, the online ethical supermarket changing the way we shop for the better. Check it out and use the code REMI20 to get delicious credit towards your first shop!

    2019

    Marketing Director

    Hostmaker

    Jun 2018 - Apr 2019
    • London, United Kingdom
    • Full Time
    • Leading the commercial marketing efforts for Europe's leading home rentals management company, HOSTMAKER.

    2018

    Brand Communications Lead Manager, InterContinental® Hotels & Resorts and Hotel Indigo®, Europe

    IHG

    Jan 2017 - Jun 2018
    • Denham, United Kingdom
    • Full Time
    • Storyteller in chief for the luxury and boutique brands of the 5,200-hotel IHG (InterContinental Hotels Group), InterContinental® Hotels & Resorts and Hotel Indigo®. - Responsible for the content-led communications of both brands, creating over 12K assets in 2017, including a design-led brand campaign for Hotel Indigo and a new rich-content episode for InterContinental Hotels & Resorts, - Introduced new media frameworks designed to programmatically maximise the outreach of the two brands to their respective niche segments, - Supervision of lifestyle, product and hotel photoshoots to renew imagery libraries in line with the brands' positioning objectives, - Leading positioning workshops for key InterContinental hotels opening as well as dedicated support for the 20+ Hotel Indigo properties opening in 2017-2018, - Continuous partnership with various external stakeholders, including creative, media & content agencies, hotel owners, franchise groups and hotel colleagues

    2016

    Commercial Marketing Lead Manager

    IHG

    Nov 2013 - Dec 2016
    • Denham, United Kingdom
    • Full Time
    • Everything marketing, comms and PR for our Southern & Western Europe markets, with a special focus on the InterContinental brand and our France, Suisse, Israel & Turkey portfolio.

    2013

    Social Media Marketing Manager

    IHG

    Jan 2012 - Oct 2013
    • Denham, United Kingdom
    • Full Time
    • Everything social media-related for InterContinental® Hotels & Resorts and Crowne Plaza® Hotels & Resorts, the two global upscale and luxury brands of InterContinental Hotels Group (IHG). REPUTATION // Online brand identity management, technology watch & competitive analysis COMMUNITIES // CRM, content management & brand advocacy - fostering relevant communities for each brand through tailored editorial strategy, lasting relationships and relevant media buy CAMPAIGNS // Supporting global & regional campaigns (brand, awareness, tactical) through social marketing consultancy, channel expertise, operational management and in-depths reporting TRAINING // Social media and social marketing training for corporate teams and hotel staff, creation and delivering of social marketing guidelines.

    Education

    2011

    MSc International Business

    University of Economics, Prague

    Aug 2010 - Oct 2011
    • Prague, Czechia
    • Double Master's Degree with the University of Economics, Prague Major - International Marketing / Brand Management

    2011

    Aug 2009 - Oct 2011
    • Lyon, France

    2009

    Sep 2006 - Jun 2009
    • Lyon, France
    • Accounting, Marketing, Advertising, Business Administration, HR, Cross-cultural Management, IT Systems Management, Financial Analysis, Quantitative Finance...

    2009

    BSc Law - International Relations & Political Science

    Law Faculty, University of Lyon

    Aug 2006 - Jun 2009
    • Lyon, France
    • Diplomacy, international Relations, Sociology, State & Nationalism, History of War, Media Management, Political Philosophy...