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French Londoner addicted to #travel #tea #books #tech #productivity #design #hotels #socialmedia #neurologyLocked Pro Plan feature
Storyteller in chief for the luxury and boutique brands of the 5,200-hotel IHG (InterContinental Hotels Group), InterContinental® Hotels & Resorts and Hotel Indigo®. - Responsible for the content-led communications of both brands, creating over 12K assets in 2017, including a design-led brand campaign for Hotel Indigo and a new rich-content episode for InterContinental Hotels & Resorts, - Introduced new media frameworks designed to programmatically maximise the outreach of the two brands to their respective niche segments, - Supervision of lifestyle, product and hotel photoshoots to renew imagery libraries in line with the brands' positioning objectives, - Leading positioning workshops for key InterContinental hotels opening as well as dedicated support for the 20+ Hotel Indigo properties opening in 2017-2018, - Continuous partnership with various external stakeholders, including creative, media & content agencies, hotel owners, franchise groups and hotel colleagues
Everything marketing, comms and PR for our Southern & Western Europe markets, with a special focus on the InterContinental brand and our France, Suisse, Israel & Turkey portfolio.
Everything social media-related for InterContinental® Hotels & Resorts and Crowne Plaza® Hotels & Resorts, the two global upscale and luxury brands of InterContinental Hotels Group (IHG). REPUTATION // Online brand identity management, technology watch & competitive analysis COMMUNITIES // CRM, content management & brand advocacy - fostering relevant communities for each brand through tailored editorial strategy, lasting relationships and relevant media buy CAMPAIGNS // Supporting global & regional campaigns (brand, awareness, tactical) through social marketing consultancy, channel expertise, operational management and in-depths reporting TRAINING // Social media and social marketing training for corporate teams and hotel staff, creation and delivering of social marketing guidelines.
Double Master's Degree with the University of Economics, Prague Major - International Marketing / Brand Management
Accounting, Marketing, Advertising, Business Administration, HR, Cross-cultural Management, IT Systems Management, Financial Analysis, Quantitative Finance...
Diplomacy, international Relations, Sociology, State & Nationalism, History of War, Media Management, Political Philosophy...