Rémi Lefèvre

Commercial Marketing Director, Hostmaker

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  • LevelSenior
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsMarketing Consultant - UX Designer - Marketer

Projects

Projects credited in

About me

French Londoner addicted to #travel #tea #books #tech #productivity #design #hotels #socialmedia #neurology

Locked Pro Plan feature

Skills

  • Art and Creative Direction
  • Brand Communication Planning
  • Brand Creative Strategy
  • Transcreation
  • Web Design
  • Content Marketing
  • Public Speaking
  • Brand Positioning

People I’ve worked with

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  • Megan Ong

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    • CR Marketing and Stakeholder Engagement
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  • Elena Phillipson

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    • Manager, external communications
    •  

Companies I’ve worked with

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  • JWT

    JWT

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    • Advertising
  • POSSIBLE

    POSSIBLE

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    • Marketing & PR
  • Contently

    Contently

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    • Publishing
  • Hostmaker

    Hostmaker

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    • Technology

Work history

Currently

Marketing Director

Hostmaker

Jun 2018
  • London, United Kingdom
  • Full Time
  • Leading the commercial marketing efforts for Europe's leading home rentals management company, HOSTMAKER.

Currently

Brand Communications Lead Manager, InterContinental® Hotels & Resorts and Hotel Indigo®, Europe

IHG

Jan 2017
  • Denham, United Kingdom
  • Full Time
  • Storyteller in chief for the luxury and boutique brands of the 5,200-hotel IHG (InterContinental Hotels Group), InterContinental® Hotels & Resorts and Hotel Indigo®. - Responsible for the content-led communications of both brands, creating over 12K assets in 2017, including a design-led brand campaign for Hotel Indigo and a new rich-content episode for InterContinental Hotels & Resorts, - Introduced new media frameworks designed to programmatically maximise the outreach of the two brands to their respective niche segments, - Supervision of lifestyle, product and hotel photoshoots to renew imagery libraries in line with the brands' positioning objectives, - Leading positioning workshops for key InterContinental hotels opening as well as dedicated support for the 20+ Hotel Indigo properties opening in 2017-2018, - Continuous partnership with various external stakeholders, including creative, media & content agencies, hotel owners, franchise groups and hotel colleagues

2016

Commercial Marketing Lead Manager

IHG

Nov 2013 - Dec 2016
  • Denham, United Kingdom
  • Full Time
  • Everything marketing, comms and PR for our Southern & Western Europe markets, with a special focus on the InterContinental brand and our France, Suisse, Israel & Turkey portfolio.

2013

Social Media Marketing Manager

IHG

Jan 2012 - Oct 2013
  • Denham, United Kingdom
  • Full Time
  • Everything social media-related for InterContinental® Hotels & Resorts and Crowne Plaza® Hotels & Resorts, the two global upscale and luxury brands of InterContinental Hotels Group (IHG). REPUTATION // Online brand identity management, technology watch & competitive analysis COMMUNITIES // CRM, content management & brand advocacy - fostering relevant communities for each brand through tailored editorial strategy, lasting relationships and relevant media buy CAMPAIGNS // Supporting global & regional campaigns (brand, awareness, tactical) through social marketing consultancy, channel expertise, operational management and in-depths reporting TRAINING // Social media and social marketing training for corporate teams and hotel staff, creation and delivering of social marketing guidelines.

Education

2011

MSc International Business

University of Economics, Prague

Aug 2010 - Oct 2011
  • Prague, Czechia
  • Double Master's Degree with the University of Economics, Prague Major - International Marketing / Brand Management

2011

Aug 2009 - Oct 2011
  • Lyon, France

2009

Sep 2006 - Jun 2009
  • Lyon, France
  • Accounting, Marketing, Advertising, Business Administration, HR, Cross-cultural Management, IT Systems Management, Financial Analysis, Quantitative Finance...

2009

BSc Law - International Relations & Political Science

Law Faculty, University of Lyon

Aug 2006 - Jun 2009
  • Lyon, France
  • Diplomacy, international Relations, Sociology, State & Nationalism, History of War, Media Management, Political Philosophy...