Work history
Marketing Executive
• Responsibility for organising networking events, for example dedicated exclusive networking sessions, including planning, implementation, managing staff and setting up of facilities in coordination with venues, catering companies, security staff and managing budgets
• Press liaison and management, organisation of press activities in conjunction with PR agencies, communication around invitations, accreditations and event updates, setting up of interviews and helping with access to speakers, management of press facilities, media activities with PR companies, filming and AV set-up with technical crews, catering and IT support with venues, liaising with members of the press, securing accreditation and interviews, managing film crews and photographers and overseeing the display of press materials
• Managing social media activities, including mobile alerts, online feeds, surveys and competitions, producing and launching new website and using SEO/Google Adwords
• Managing daily internal and external company communications, such as company newsletters, sales offers, third party e-mailers, account manager mail merges, press releases, RSS feeds, print editorials, industry blogs, social media campaigns such as LinkedIn and Instagram, and job listings, using CRM solutions, message builders and HTML, online photography archives, Outlook and Adobe Creative Suite
• Overseeing company CRM data use and creating and delivering guidelines for all members of staff
• Weekly and monthly reporting of online and social media engagement including web traffic, newsletter clicks, campaign analysis, using Google Analytics, media monitoring solutions and PR software.
• Monthly reporting of sales and marketing activities including leads sourcing, conversion to business ratios and ROI calculations for campaigns
• Analysis of post-event registration data and creation of event reports including attendance breakdown, media coverage stats, newspaper clippings, sponsorship and hosting ROIs and delegate customer survey feedback
• Managing media partnerships and print and online advertising, sourcing and contacting newspapers, trade magazines, industry media, social networking sites and arranging agreements on contra exchange or straight payment bases, managing a yearly advertising calendar, overseeing the production of marketing materials including banners and print adverts and delivering the implementation of benefits
• Planning and production of commercial and marketing documents including partnership contracts, sponsorship packages, media packs, brochures, delegate booklets, promo videos, mailing offers, corporate gifts, which involved working with and instructing designers, liaising with printers and mailing houses and managing schedules and budgets
Sales Team Coordinator
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• General office duties including leading sales meetings, logging sales calls, overseeing leads research, organising sales training sessions with PowerPoint presentations and writing follow-up emails
• Providing daily support to the Head of Sales, including diary management, taking meeting minutes, organising conference calls, booking meetings, travel and managing expenses
• Weekly and monthly reporting including revenues, pipelines and opportunities, calls, new business, leads sourcing and research, marketing leads and campaigns
• Project-managing exclusive and focused networking sessions for brands and rights holders at events including scheduling, contacting and confirming participants, sending news and managing up to five members of staff with responsibilities over catering, security and timings
• Project-managing online event networking facility, working with creative agency to deliver the content and functions, contacting delegates for invitation and support and liaising with IT support for at-event set-up
Skills
- Advertising
- Events
- Marketing PR
- Print Design
- Account Management
- Client Services
- Marketing
- Relationship Management
- Excel
- Illustrator
- Indesign
- Office
- Photoshop
- Powerpoint
- Word
Education
PGCE French Spanish
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PGCE French & Spanish
Masters in English Literature
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Masters in English Literature
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