I am a content creator in London.
A trained journalist, I work full-time at Elite Model Look, the world's biggest model contest, producing content for a global website, and managing the social media platforms. I work on engaging strategy that has seen a year-on-year increase in applications to the contest.
I produce podcast Future Heist, conversations with people making change. I speak regularly at events about the need for change in the fashion industry.
Work history
Website EditorElite Model World
London, United KingdomFull Time
In November 2015, EliteModelLook.com launched as a fashion entertainment hub aimed at 15-25 year old audience, providing an accessible entry point into the exclusive world of fashion and beauty. As Editor of the new international website, I create weekly content about the contest, model life and tutorials. This includes generating a long-term editorial strategy with content ideas; writing weekly blog posts; commissioning photos and videos from third-party producers; ensuring the site is up-to-date; attending the World Final events and creating content about the event; producing monthly analytics.
As Social Media Global Coordinator, I run the Elite Model Look International social media accounts, in order to find creative ways to drive traffic to the Elite Model Look website, with the events sponsors, including via collaborations.
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Freelance WriterFreelance
London, United KingdomFreelance
I contribute articles to a range of titles, such as the Telegraph, i-D, Wonderland and Dazed.
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Skills
- Fashion
- Marketing PR
- Writing
- Copywriting
- Editing
- Blogs
- Creative
- Social Media Marketing
- Web Content
- Excel
- Office
- Photoshop
- Word
- Content and Media Writing
- Copywriting
Education
Fashion Lifestyle JournalismLondon College of Fashion, UAL
- London, United Kingdom
PG Certificate
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English Literature FrenchUniversity of Glasgow
- Glasgow, United Kingdom
MA