I am a creative with five years’ work experience in the broadcasting industry and mastered in advertising and design at University of Leeds School of Design and Business School. Internationally recognized as an outstanding young creative, I believe in a culture of collaboration and I am praised for happy teams, innovation and brand-consistent vibrant work. Awards: 2012 – PromaxBDA – Rocket Award 2013 – PromaxBDA – 02 Gold Awards 2014 – Promax BDA – 01 Bronze Award and finalist in the Holiday/ Special Event category Specialities: Adobe Creative Suite Video Editing 2D Animation Creative Direction Motion Graphics Storytelling Brand Strategy Creative Thinking Graphic Design Copywriting Connecting TV / Web Creative Concepts Creative Solutions Filmmaking Production HTML Presentation Portfolio: http://www.renatocamilo.com
Main responsibilities include: 1. Develop ideas for on-air promos, idents, commercial and institutional campaigns, radio spots, sponsorship briefs and other materials to support the marketing team. 2. Write scripts, direct shoots, video editing, commissioning and overseeing graphics and animation, audio, video editing and voice over sessions. * I successfully managed to continue my employment remotely at the same time as undertaking my Master's degree in Leeds. I am grateful to have this outstanding job as the first of my career because: 1. Now I have a solid foundation for a career progression in the creative industry. 2. I won four international prizes, including the special rocket award that made me the first and only winner in this category in Globosat’s history. 3. I created promos for over 800 movies and special shows taking a fresh and creative approach to each of these projects. 4. I supported the marketing team with content creation for the two biggest and successful campaigns in 2014; Iron Man 3 and Despicable Me 2. 5. I enriched my creative thinking, copywriting, video editing, creative direction, filmmaking and design skills. 6. My contributions to Telecine’s flagship channel (Telecine Premium) has helped to set new records for the company. 7. I created and produced rewarded TV promos, idents, institutional campaigns, radio spots, marketing materials, celebrity speeches and web content to entertain millions of people. 8. I became creative within different media, audiences and tones of voice. 9. I worked with incredible designers and studios. 10. I developed storytelling skills and attended two Robert McKee’s seminars: Story and Genre.
• Ensured the delivery of all given projects were on time and in budget. • Assisted with the production of seven leading movie channels. • Helped to organise teams and work flows. • Ensured the accuracy of information delivered in commercial spots. • Developed excellent communication skills.
• Developed my attention for detail and enriched my design abilities. • As an employee of a global organisation, I refined my sense and standards for work quality.
• Developed interactive and integrated campaigns on various social media platforms including for global clients like Warner Bros., Sofitel and Esso. • Carefully considered the client briefs in order to draft powerful proposals for potential campaigns.
MAAD is an innovative and distinctive course that is run by the Leeds University Business School and School of Design. The concept behind the course is the continuing fusion between advertising and design. It is at this point of convergence, along with a rapidly expanding media landscape, from which the most interesting ideas emerge. This master's degree enabled me to focus on a creative approach to solving communication problems in advertising and branding and helped me acquire strategic thinking necessary to create effective and memorable communication campaigns. Modules studied include: Consumer Behaviour, Brand Management and Corporate Identity, Advertising, Persuasion, Media Planning and Strategy, Marketing Communications, Global Strategic Marketing, Visual Communication, Integrated Communication and Creative Direction.
This prize recognises exceptional achievements in a young talent with less than 2 years