Resh Sidhu is a multi-award-winning Executive Creative Director at Barbarian, based in New York. Resh is a one of a kind creative leader, she exudes creative excellence, a masterful storyteller with superb strategic & design sense, she leads with thought and innovation to architect, design & delivers iconic experiences. With years of industry experience, she is one of the most well-regarded names in Virtual, Augmented + Mixed Reality - driving the medium forward with her fearless creativity & innovative approach.
Resh has a compelling portfolio of distinctive work that spans product/service design and storytelling with exceptional communication skills - she is fearless, boundlessly creative, and relentlessly attentive to all the details. She has led global accounts across a variety of clients including Nike, Volvo, IBM, and Coca-Cola. Inspired by what’s next and has a vision for how to get there, with a proven track record to motivate and drive her teams to deliver groundbreaking work.
Resh’s role extends well beyond the scope of creative leadership, she talks extensively all over the world on designing compelling experiences. She is a motivational speaker and leader, drawing from over 18+ years of experience in digital mediums, virtual reality, augmented reality, creative design, advertising, and marketing.
Resh was awarded an Honorary Doctorate from the University of Arts London, in recognition of her outstanding contribution to the field of digital, film, animation and advertising. She was named Top 50 creative leader by Creative Review and voted as one of the World’s Most Creative Women in The Drum.
Projects
- When I'm with herFor International Women’s Day 2020, AKQA New York has created When I’m With Her – a film, social campaign, and mantra that celebrates the unseen sides of the incredible women of the studio. We took this as a moment to shine a light on our women at their fullest, most authentic selves while facilitating a company culture where we are all allies to each other. Because we believe the best work and ideas come from open, collaborative environments. Supported by Adobe, the project was unveiled on Mo
- Virtual Reality Industry SpeakerAs Creative Director of Virtual Reality Resh’s role extends well beyond the scope of creative leadership, she lectures, leads VR workshops and talks extensively all over the world on designing compelling experiences in VR. She is a motivational speaker and leader, drawing from her years of experience in design, advertising and marketing.
- Let Hawai’i Happen VR ExperienceGlide into paradise through an immersive virtual reality expeirence with the worlds first VR experience that combines interactivity with live-action footage. Launching at the Hawai’i Tourism Conference in Honolulu, ‘Hawai’i VR’ combines cinematic live-action footage with virtual interactivity: a unique differentiation in virtual reality content.
- TEDx Talk Navigating the Realms of VRHow can we escape reality? Exploring the virtual revolution, Resh Sidhu talks about how she took her fear to become fearless and push the boundaries and possibilities of Virtual Reality in order to create experiences to take people to a different world. For Resh, VR is not new technology, it's an entirely new medium
- CR Interview Virtual Reality and StorytellingCREATIVE REVIEW FEATURE: WHY VR IS AN EXCITING STORYTELLING TOOL Resh was recently interviewed for the Oct 2017 Issue of Creative Review by writer/editor Patrick Burgoyne on Virtual Reality and Storytelling. Creating Virtual Reality experiences challenges everything we know about traditional storytelling read Resh's interview and why she finds the challenge so exciting.
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Projects credited in
- Barbarian IWD 2021 - Ode to the ChangemakersFor International Women’s Day 2021 we’re celebrating our home-grown Changemakers — whose courage to challenge the status quo empowers us, shapes us, and molds our future into a more inclusive world.7
- 2020 the year voting got weirdA campaign of Empathy and Weirdness for Biden. How Votey McVoterson and friends helped tip the scales in the 2020 US election.4
- Mucinex Sickwear™What if there was an art & science to feeling better? Introducing Sickwear™, an innovative capsule collection by Mucinex® that is expertly designed to help you look good, and feel better. Sickwear™ launched an entirely new category in fashion and a pop culture moment for Mucinex that turned a hard-to-reach demographic into passionate fans – and transformed Mucinex from a healthcare company into a holistic wellness lifestyle brand.4
- When I'm with herFor International Women’s Day 2020, AKQA New York has created When I’m With Her – a film, social campaign, and mantra that celebrates the unseen sides of the incredible women of the studio. We took this as a moment to shine a light on our women at their fullest, most authentic selves while facilitating a company culture where we are all allies to each other. Because we believe the best work and ideas come from open, collaborative environments.7
- The Little TrailblazersThe Little Trailblazers is a children’s book for 2-5 year olds. Featuring twenty one inspirational original stories for children, from twenty one internet pioneers, visualised by twenty one modern illustrators - I'm one of the 21 authors alongside Nick Law, Resh Sidhu and Karen Boswell, Cindy Gallop and of course Rob Ford from the FWA who brought us all together and made it happen. The 21 original stories are of empowerment, equality and being your authentic self. My chapter, The Wet Noses, is
- Pride M(ar)chONCE UPON A PROTEST Fifty years ago, the Stonewall Uprising sparked the modern-day LGBTQ+ liberation movement — creating a blaze of activism and awareness. To shine a light on the milestones and sacrifices that brought us to this moment, we created a way for the community and its allies to bring the story of NYC Pride to life. Pride M(ar)ch is an augmented reality experience, narrated by Gerald Busby who witnessed the movement firsthand. Our virtual journey recounts the rich story of Pride with20
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Work history
Executive Creative DirectorWe are Barbarian
New York, United StatesFull Time
Resh Sidhu is a multi-award-winning Executive Creative Director at Barbarian, based in New York. Resh is a one-of-a-kind creative leader, she strives for creative excellence, a masterful storyteller with superb strategic & design sense, she leads with thought and innovation to architect, design & delivers iconic experiences. She has led global accounts across a variety of clients including Nike, Samsung Volvo, IBM, and Coca-Cola. Inspired by what’s next and has a vision for how to get there, with a proven track record to motivate and drive her teams to deliver groundbreaking work.
Resh’s role extends well beyond the scope of creative leadership, she talks extensively all over the world on designing compelling digital experiences. She is a motivational speaker and leader, drawing from over 20+ years of experience in digital mediums, virtual reality, augmented reality, creative design, advertising, and marketing.
Resh was awarded an Honorary Doctorate from the University of Arts London, in recognition of her outstanding contribution to the field of digital, film, animation, and advertising. Sidhu was named Top 50 creative leader by Creative Review, voted as one of the World’s Most Creative Women in The Drum, she serves on the board of the Ad Council Creative Committee.
Group Creative DirectorAKQA
New York, United StatesFull Time
Resh Sidhu is award-winning Creative Director at AKQA, based in New York. She is one of the most well-regarded names in Virtual Reality driving the medium forward with her fearless creativity and innovative approach. Her diverse portfolio ranges from mixed reality, digital experiences, global marketing campaigns and product development where she uses unfamiliar mediums to drive forward digital transformation.
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Skills
- Art Direction/copywriting/creative/digital/build/campaigns
- Virtual Reality
- Augmented Reality
- Creative Leadership
- Design Innovation
- Consumer Technology
- Future Trends
- AI
- Digital Expertise
- Enterntainment
Education
BA (Hons) Visual Communication (Graphic Design)University for the Creative Arts
United Kingdom
Awards
Gold Winner. British Arrows. Virtual Reality 360. Fantastic Beasts.British Arrows
Virtual Reality 360 Fantastic Beasts and Where to Find them.Best Innovation/Use of New Technology. Gold.Creative Circle
Best Innovation/Use of New Technology. Gold - Fantastic Beasts and Where to Find them Virtual Reality Experience.+ Show more