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• Raised brand awareness within the UK market • Created innovative content campaigns • Identified new opportunities for the brand • Used SEO tools to analyse performance on a weekly basis • Built relationships with key contacts • Wrote editorial features for partner brands
• Analysed targeting and positioning strategies of fashion brands • Undertook consumer research through mystery shopping, focus groups, interviews and questionnaires • Examined advertising and social media initiatives of brands and explored ways to raise brand awareness
• Researched and proposed regional expansion opportunities • Explored innovative marketing techniques • Gained an insight into the inner workings of a fashion brand from design conception through to marketing and retail
Liaised with media to generate press coverage Assisted with press events Assisted with the composition of press releases Responsible for send outs and sample tracking Calculated PR Value of features
Brand Management in Milan
BSc hons in Management with Marketing