Work history
Online Marketing & Communications Trainee
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• Raised brand awareness within the UK market
• Created innovative content campaigns
• Identified new opportunities for the brand
• Used SEO tools to analyse performance on a weekly basis
• Built relationships with key contacts
• Wrote editorial features for partner brands
Industry Project
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• Analysed targeting and positioning strategies of fashion brands
• Undertook consumer research through mystery shopping,
focus groups, interviews and questionnaires
• Examined advertising and social media initiatives of brands
and explored ways to raise brand awareness
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Skills
- Digital Media
- Marketing PR
- Branding
- Brand Management
- Market Research
- Marketing Strategy
- Social Media Marketing
- Web Content
- Communications
- Office
Education
Fashion and Luxury Brand Management
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Brand Management in Milan
Business Management with Marketing
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BSc hons in Management with Marketing