About me
Six years extensive experience in Entertainment, Fashion & Beauty Influential Partnership Builder Global Comms Strategizing High Profile Event and Project Management Licensing Agreements Content and Collateral Production Brand Development
Work history
Communications and Partnerships Executive | Entertainment & LifestyleSwarovski
London, United KingdomFull Time
• Increasing brand awareness and elevated brand perception via unique high-profile collaborations and product placement across music, film, theatre, TV, awards, ballet, opera, school programmes and exhibitions
•Music industry account lead - securing exclusive VIP partnerships in-line with global brand strategy, including: The Spice Girls, Beyonce, JLo, FKA Twigs, Rita Ora, Kelela and Emeli Sande. Management of full end to end collaboration process, including: analysing ROI vs investment, negotiating fees, contract deliverables and assets, acting as key liaison with client, overseeing of critical paths and budget management
• Execution and management of key high-profile Swarovski owned events, including: BAFTA Masterclasses, AMPAS WIF Luncheon, The Oscars and The BIFA Awards
• Organisation of key high-profile press/ influencer events, including film premieres such as Rocektman, Bohemian Rhapsody, Beauty and the Beast, The Greatest Showman, Aladdin, Dream Girls and Follies
• Sourcing of costume designers, stylists, influencers, filming companies, illustrators, innovators and photographers to support projects, with state-of the art services and at the most competitive rate
• Regularly pitching comms assets via targeted approach to generate key broadcast, print & online press and social media exclusives, as well as arranging interviews with designers and key publications
• Lead regular meetings to ensure all global communications teams and Swarovski business units are aligned on activation objectives, to ensure maximum return on AVE, brand elevation goals and sales targets are met across the business
• Produced comprehensive wrap report PowerPoint presentations, capturing all results and coverage received – to aid learning and influence future department strategy planning
• Developed comprehensive Entertainment PR Tool Kit for use across global Swarovski teams, to ensure ‘one voice’ is always communicated, and opportunities are explored to their fullest
• Developed and maintained journalist network and database – fashion press arts & culture press, news/celebrity press - online, short lead and long lead press as well as influencers
• Manage all press outreach and distribution of internal and external media alerts and press releases
• Oversee all contract deliverables and design briefings for fashion collaborations, film studios and photographers
• Creative management of designer sketches, concepts, BTS videos/studio shoots (film and photography), interviews and press materials
Global Marketing AssistantKurt Geiger Ltd
- London, United KingdomFull Time
• Conceptualised and delivered new children’s range ‘Mini Miss KG’. Overseeing full end to end process, including creation of key logo, establishing brand guidelines, implementing global marketing strategy, organising PR launch event and in-store activations/GWP’S
• Management of global campaign assets and communication packs, distributing to all international partners and wholesale teams according to buy
• Management of all marketing comms and events for KG concession Vince Camuto, in collaboration with NY team
• Assisted on seasonal campaign photoshoots. Including location scouring, schedule management and product selection
• Management of company relationships with international partners to ensure all assets are used correctly, in line with brand direction
• Organisation and running of internal, in-store and external brand events and launch parties, ensuring designated budget requirements are met
• Maintenance of marketing calendars and budget trackers
• Copywriting for seasonal e shots, digital newspapers and print advertorials
• Negotiation of advert/advertorial insertions for print and online with external partners
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Skills
- Advertising
- Events
- Marketing PR
- Promotions
- Brand Management
- Celebrity PR
- Consumer PR
- Direct Marketing
- Events PR
- Market Research
- Marketing Strategy
- Social Media Marketing
- Talent PR
- Communications
- Media Relations
- Brand Partnerships
Education
B
B
Theatre, Film and TelevisionBrunel University
- London, United Kingdom
Modules consisted of fashion in film, social context of theatre film and televison, directing, playwriting and effects on the consumer/audience.
First class honours awarded for my research thesis on ‘The role of Social Media during the Egyptian Revolution’