An experienced, socially-led SAM available for freelance contracts in London. Specialises in knowing the internet well and getting the job done better. Can smash out a great-looking deck, send an email the Editorial team would be proud of, build on any relationship from the office dog up to the C-Suite client and still have time for "just the one" at the pub. I can also be a lot more professional than this summary gives me credit for, so drop me a line (rhodasell@gmail.com) if you'd like an excuse to grab a coffee.
Projects credited in
- Les Twins | Roland Garros | adidas TennisChallenge: Activate adidas sponsorship of Roland Garros, create hype around the Yohji Yamamoto x adidas collection and land the campaign line #CreateYourMark . Idea: We collaborated with the French dance duo 'Les Twins' and enabled them to ‘create their mark’ on centre court with the worlds media watching. Their creative movements created huge hype around the adidas Y3 tennis collection and hijacked a traditional space. Highlights: Influential Les Twins fan accounts picked it up and the activa
- Sport Needs CreatorsHard work and dedication aren’t enough. Bring something new and different to the game. Tap into your imagination and use your creativity to be the difference. If you call yourself an athlete, create something. Sport needs you.12
- Creators Never Follow - James HardenYou think James Harden became the best shooting guard in the league by following? Be who you are. Create your own game.17
Work history
Senior Account ManagerWe Are Social
- London, United KingdomFull Time
Job Roles:
Graduate Scheme (3 months), Account Executive (9 months), Senior Account Executive (1 year), Account Manager (1 year, 6 months), Senior Account Manager (4 months)
Key Client:
adidas, departments included Global Newsroom, UK market, UK Sports Marketing, Digital Brand Commerce (Apps + Content Strategy), Tennis, Womens, Running, Training, Football, Swim, Boxing, Y3, Neo
Key Responsibilities:
- Client Liaison: Understanding, communicating and building trusted relationships with Key Clients and Stakeholders at every level of the business, including five-months spent seconded client-side at the adidas HQ in Germany
- Project Management: Owning and driving projects forward independently, often managing multiple time-poor projects concurrently, ensuring all internal teams are briefed as needed to deliver on deadlines, ensuring global campaigns are clearly distributed and communicated to local markets
- Social & Digital Content Consulting: Continuous learning to stay ahead and keep clients informed of platform best practices, a deep understanding of how and when to utilise influencers, plus ensuring sound ways of working with them
- Finance: Management of large project budgets (~£250k) including third-party production pots, accurate management of forecasts, creation and negotiation of clear quotes and scopes
- Content Production: Considerable social content shoot experience globally (LA, NYC, Miami, Paris, Barcelona, etc.) often working with high-profile athletes and influencers directly
- The Basics: Smashing out good-looking decks and presenting them, writing succinct yet thorough emails at speed, knowing the client's business and needs inside out, simplifying production and agency jargon, getting stuck in and getting the job done
S
S
Production and Communications AssistantSuperplex Pictures
- London, United KingdomFull Time
As a start-up, it was all hands on deck at Superplex. My key focus was on supporting the New Business Director; managing the company's social media presence, email communications and helping develop video distribution strategies for current and prospective clients. At shoots, I supported in the role of Production Assistant; managing daily budgets, organising crew, taking care of props, keeping the set running smoothly and transcribing audio files.
+ Show more
Skills
- Marketing
- Social Media Marketing
- Digital Marketing
- Marketing Strategy
- Digital Innovation
- Content Strategy
- Client Facing
- Client Relationships
- Client Managing
- Account Handling
Education
MA Digital ManagementHyper Island UK
London, United Kingdom
I am currently undertaking this Masters due to finish in Dec 2018. I have completed the taught part of the Masters and I'm now working on my Industry Research Project (a.k.a. thesis).
Modules include:
- Design Thinking
- Digital Technologies
- Business Transformation
- Innovation
- Managing Projects & Teams
U
U
2:1 BSc Hons Sport and Exercise ScienceUniversity of Birmingham
- London, United Kingdom