Rhona Kirby

Rhona Kirby

Global Visual Merchandise & Store Fit-out Project ManagerLondon, United Kingdom
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Matt Willey
Comakid (Francesco Cassino)
Yves Peitzner
Rhona Kirby

Rhona Kirby

Global Visual Merchandise & Store Fit-out Project ManagerLondon, United Kingdom
About me
A strategic and enterprising Project Manager with experience in Digital Advertising and Retail environments. Commended for unfailing customer focus, product expertise, and a drive to improve efficiencies, with strong organisational and communication skills and a perfectionist’s attention to detail. The only employee at Amazon Media Group UK to be awarded Level 1 “Role Model” ranking in the 2014/5 Annual Review process.
Work history
    Global Visual Merchandise & Store Fit-out Project Manager
    Project Management of global store fit-outs, complex seasonal schemes (e.g. Christmas / Sale) & in-store marketing campaigns in UK, ME, US & APAC. • Working cross-functionally to lead the VM direction across Retail, Marketing, Merchandising & New Product Development teams. • Managing a team of Senior & Junior VM Coordinators • Briefing & building relationships with creative agencies & suppliers, engaging key stakeholders across all business levels & ultimately delivering flawless & innovative projects on time & within budget. • Identifying inefficiencies & implementing process solutions; thinking big as we scale up and optimize for multi-market expansion; gathering data to analyse impact of changes & presenting findings concisely. • Collaborating with team to ensure brand image is maintained globally by developing manuals/guidelines & hosting training workshops. • Commended by internal & external parties for being a passionate brand ambassador with a confident approach & impressive product expertise.
    European Project Manager
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    • Sole European Project Manager driving efficiencies for Multinational/Pan-EU, Custom and Sponsorship campaigns: responsible for a 2015 revenue pipeline of $60 million (a 54% increase YOY). • Review and overhaul systems and create and implement new processes, workflows and documents. Innovative and influential in a business environment; able to present confidently to all levels of the business and provide regular training for 300+ AMG EU employees including EU directors. • Trusted to be AMG’s representative across our top global multi-million dollar accounts (for US, DE, FR, IT, ES, US, CN) such as Google, P&G, Nestlé, Virgin, Bose and L’Oréal. Cultivate strong relationships with EU brand representatives, and act as their single point of contact for Advertising at Amazon. Create Project Plans defining timelines, roles and responsibilities, stakeholders, production schedules, escalation plans, etc. to inform and organise account teams across markets. Offer a superior client service through end-to-end project management; ensuring consistency, alignment, and seamless execution across all locales. • Vet, scope and plan first-to-market advertising solutions (such as buying a car on Amazon.co.uk). • Experience in developing Brand Stores and Custom Landing Page executions using brand marketing materials to communicate the personality of a product, create an emotional connection with the customer, and ultimately differentiate the clients’ offering from their competition.
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Skills
  • Advertising
  • Account Management
  • Project Management
  • Client Base Development and Marketing
  • A Sherlock Eye For Detail
  • Negotiation and Collaboration
  • Campaign Analysis
  • Verbal and Written Communication
  • Customer Relationship Management
  • Marketing Advertising Campaigns
  • Creative Design Processes
  • Excel Skills
  • Data Insights Analysis
  • B2B B2C
  • Product Expert
Education
    Fashion Buying and Merchandising: Intensive
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    • Intensive short course covering topics including: industry structure, product mix and seasons, B&M organisation and roles & responsibilities, range planning and forecasting, sourcing and suppliers, costing, buying and negotiation, in-season merchandising, reporting, and stock control. • Created a capsule collection range plan including styles/sizes/options/SKUs, and generated a sales forecast, gross margins by style, buying budget, purchase orders for garments and fabrics, and store allocations by store grade.
    Common European Framework Level A1-a2 Beginners Intensive Italian Language and Culture (100hrs
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    • At the end of this one-month intensive course, I achieved Level A2 reading and writing and Level A1 speaking and listening.
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Awards
    Amazon Media Group Employee of the Quarter