Filmmaker and creative marketeer best known for my work with WONDERKID, the film campaign following a struggling professional footballer.Locked Pro Plan feature
WONDERKID is a film campaign I created which tackles one of football's biggest issues - homophobia. Starring Legend and Broadchurch star Chris Mason, the film depicts the inner turmoil of a gay professional footballer. The film is part of a nationwide campaign to raise awareness about the lack of openly gay professionals in the sport. WONDERKID first gained widespread attention during a Kickstarter campaign I launched with the help and support of Sir Ian McKellen in late 2014. The film has gone on to win the support of other big name celebrities such as Stephen Fry & Alan Carr, Sky Sports & FIFA 17 commentators Martin Tyler and Alan Smith, as well as presenter Geoff Shreeves. The project has also gained support from organisations such as the FA, the Premier League, the Telegraph, adidas, Sky Sports, Tottenham Hotspur, Watford Football Club and Kick It Out. The campaign has received coverage from publications including, The Telegraph, Sky Sports, ITV News, BBC Radio 4, TalkSPORT, Attitude Magazine, Gay Times Magazine, PinkNews, i-D Magazine, SoccerBible, Copa90, the London Evening Standard and London Live. The film launched at the 2016 Raindance Film Festival and we have held over 50 screenings with organisations such as adidas, Sky Sports, Sky, Tottenham Hotspur, Brentford FC, Kick It Out and many others in order to stimulate discussion on this subject. WONDERKID received its television debut in late 2016 with Sky Sports 1HD broadcasting the film. The film was made available to watch online in March 2017 (http://www.wonderkidfilm.co.uk/watch) with over 1 million combined views online to date. In May 2017, I took WONDERKID to Moscow to hold a special screening with the Russian LGBT Sport Federation. I have since been working with the Premier League and charity Kick It Out to use the film as an educational tool for the next generation of professional footballers.
Since leaving the Telegraph, I have been working as a creative consultant on a range of projects including; producing content for clients such as Nike, holding educational seminars with the Premier League, Wavemaker, Exposure and Pinewood studios, helped launch a new football culture zine called Stiles Magazine, consultancy work for Adam & Eve ddb & MOFILM as well as writing a feature film. Through all of this I have been able to develop new skills in the creative arena, with a focus on culture at the heart of every project. Key Achievements - Getting into teaching - Working with brands on content briefs - Consulting on sport - Gaining invaluable experience in the advertising industry
My role at The Telegraph was created to help drive the shift in the video department, to create higher quality bespoke video content. Whilst at the Telegraph, I had access to vast amounts of data and gained a valuable understanding on how large audiences behave and the inner workings of the mainstream media. The highlight of my time at the Telegraph was directing the first ever set of documentary films for the newspaper to coincide with the launch of the new Telegraph video portal. Key Achievements - Directing the first series of documentaries in the ‘Consider’ series to coincide with the launch of the new /Video platform - Working with the Global Entertainment Director Denise Parkinson to successfully launch WONDERKID to the public at the Telegraph sponsored Raindance Film Festival - Learning about the inner workings of the mainstream media and how large audiences behave
Developed and implemented social media strategy for Trevor Sorbie International. Driving brand awareness on social via creation of assets and key content pillars, launching their chain of salons and award winning product ranges. I also project managed the redevelopment and re-branding of the website. Key highlights during my time at Trevor Sorbie include increasing traffic to the website by 50%, doubling Facebook and Twitter audience as well as growing the Instagram account from conception to 12k followers. I helped to rebrand the company in a way that is representative of its high quality hairdressing and delivered a new fully responsive website and online store. Key Achievements - Increased Facebook and Twitter following by 4,000 - Grew Instagram following from 0 to 4,000 followers - Increased unique monthly website visits from 14k to 20k - Delivered new fully responsive website for £20k
After starting at Nut Films I worked with the directors to formulate the organisation’s vision, mission, objectives and strategy, as well as creating a marketing plan for new business opportunities. I was involved with all areas of filmmaking from pre-production through to post production. https://vimeo.com/nutfilms Key Achievements -Working with brands such as Sony, Liverpool Football Club & sofa.com. -Editing films -Producing films -Directing music videos
I assisted across all areas during the production of the magazine. Highlights have included helping with several photo-shoots as well as directing a promotional video for its release. I used my knowledge of arts management to organise the day- to-day running of the magazine as well as planning and marketing the launch event at the Goodhood store.
Key Duties included; organising press, marketing duties, box office work and artist liaison. My main involvement was the marketing of Trouble Vision events, the company’s biggest financial activity. With Trouble Vision being the organisation's cash cow it is used to raise valuable capital to fund more artistic ventures.
BA (Hons) Arts Management
WONDERKID was selected as part of the official selection at the 2016 Raindance Film Festival in London