About me

Creative strategist and filmmaker with over 15 years of experience across sports, culture, finance and media.

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Projects

• 1

  Wonderkid FC x Arsenal: Breaking Barriers in Football ⚽️�️‍�In collaboration with Arsenal, we’re proud to advance inclusivity and equality, setting a new standard for diversity in football. Our partnership challenges conventions and inspires change, creating a welcoming game for everyone, on and off the pitch. https://www.gaytimes.com/originals/wonderkid-fc-are-changing-the-face-of-football/
• TAUR100K+ Crowdfunding Campaign for electric scooter start-up TAUR
• 16

  Ryan Can't ReadOscar Qualified short film with Slick Films. Ryan Can't Read won the Grand Jury Prize for Best Live Action Short film at Edmonton International Film Festival Qualifying for the 97th Academy Awards. www.ryancantread.com
• LADbible: Wonderkid FCPaid partnership with adidas
• FIFA20: Wrong Breaks New GroundCreative Consultant work for adam&eveDDB
• 15

  LGBT screening in RussiaIn May 2017 I took a risky trip to Moscow to hold a secret screening with an underground LGBT organisation. The story was featured on both i-D and Sky Sports.

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Work history

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Head of Creative StrategyCore LDN
Feb 202495 Southwark St, London SE1 0HX, UKFull Time
Leading creative strategy at Core LDN, where we combine AI with data-driven insights to drive impactful marketing for our clients. Utilising Core LDN’s custom platform to deliver strategies that harness real-time data and advanced audience insights. - Overseeing the integration of the Superconductor platform into our workflows, leveraging YouGov data and custom LLMs trained on 25 years of IPA advertising effectiveness to uncover audience behaviours, and generate actionable insights and opportunities for our clients - Guiding collaborative workshops to define audience personas and refine campaign objectives, ensuring alignment with client KPIs and business goals - Facilitating Core LDN’s ongoing transition into a full-service agency model, shaping our strategic planning and creative development services to align data-backed insights with human creativity
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Head of VideoCreative Colony
Sep 202395 Southwark St, London SE1 0HX, UK
Leading all video production efforts for Creative Colony, a production company specialising in impactful storytelling across sports, culture, council and community sectors. - Spearheading Creative Colony’s rebranding efforts, collaborating on new brand identity and messaging for a stronger presence - Leading the design and development of Creative Colony’s new website, enhancing user experience and aligning digital touchpoints with the brand’s creative vision -Managing the team from concept through post-production, ensuring quality and consistency across all projects -Cultivating client relationships and collaborating on innovative visual content, increasing quality and reach

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Skills

• Film Production
• Film Directing
• Digital Marketing
• PR Campaigns
• Social Media Management
• Events Production
• Video Advertising
• Creative Concepts
• Creative Stragegy
• Consulting

Education

Arts ManagementLondon South Bank University
Oct 2010 - Oct 2013London, United Kingdom
BA (Hons) Arts Management

Awards

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Grand Jury Award for Best Live Action Short FilmEdmonton International Film Festival
‘Ryan Can’t Read’ won the Grand Jury Prize at the Edmonton International Film Festival officially qualifying for the 97th Academy Awards!.
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Official SelectionRaindance Film Festival
WONDERKID was selected as part of the official selection at the 2016 Raindance Film Festival in London